IntroductionBeer has become one of the most popular and desirable beverages since its inception. Since the birth of the first American beer in 1587, this common beverage has been consumed by millions of people, not only for its enjoyment in a social environment, but also for its unique taste (Beer Advocate). Although beer has been around for a very long time, its manufacturing process has changed dramatically since ancient times. You might think that brewing beer is pretty simple, but that's an understatement. Brewing beer not only requires several resources but also a lot of time and labor. Tempo Beer Industries, Israel's largest beverage company, produces an assortment of products including energy drinks, soft drinks, wine and, last but not least, beer. Most of the products produced by Tempo Beer Industry contributed to the company's success, but Goldstar Beer became the best-selling beer in Israel, which is produced only by Tempo Beer Industries itself.HistoryIn 1953, Tempo Beer Industries was created, due to a Moshe Bornstein immigrant to Israel, who is also a Holocaust survivor (Tempo Beer Industries). Tempo Beer Industries primarily manufactured soft drinks, selling only lemon-lime flavored drinks placed in unique-looking bottles. There was an immediate response from consumers, proving its popularity in Israel. This led Tempo Beer Industries to become the leading soft drink manufacturer in Israel. Nowadays, Tempo Beer Industry operates Israel's largest local brewery located in the seaside town of Netanya (Tempo Beer Industries). Tempo Beer Industries then purchased Israel's largest brewery, the "National Brewery" in 1985, located...... middle of paper ...... of Israel, proving its ideal location and simply allows easy distribution of Goldstar beer or various Tempo products to thousands of customers across the country, making its manufactured products a globalized product throughout the world. Conclusion Additionally, consumers in the United States have begun an era where they drink more beer than wine or hard liquor. As beer consumption increases, sales skyrocket, not only for local beers such as Budweiser, Lagunitas or Heineken; but imported beers began to appear on store shelves more often. With this drastic change in the United States, international brewing companies in various countries will not only experience an increased demand for international products, but also an increased need for exported ingredients. Additionally, in the coming years, the demand for imported beer will increase significantly..