Steve Jobs was the greatest CEO of all time. In the speech it is stated: “………he has been called a visionary, a creative genius, a rebel, a maverick, an original, the greatest CEO of all time, the greatest innovator of all time. » In the article it states: "He was extremely focused when engaged, confident enough to take risks and charismatic enough to enlist legions of employees and customers in the relentless pursuit of his aspirations." » Both texts describe the traits of Steve Jobs that made him the greatest CEO of our time. Steve Jobs was an original genius, he possessed an important and unique imagination. It's one thing to consider expanding your own business, but it's another to envision that your company's services and products will change people's lives for the better, as well as the way we communicate and to work. Jobs built his company thinking Apple's products and services would be a game-changer.