For this extra credit assignment, we were assigned an article by Bill Gates on “creative” capitalism. Bill Gates is one of the most famous and richest men on the planet, earning his fortune through software like Microsoft Office and Windows. At the time of writing, neither were selling for prices under $100. But this article is not about the capitalism that Bill Gates' company used and made his fortune through. No, today Bill Gates is talking to us about his idea of ​​creative capitalism. The thesis of the article is that we need to change our economy to become a more creative capitalist system. (As an aside, what makes this idea creative? Social capitalism would be much more descriptive. A company's creativity has little to do with it.) Creative capitalism is a way to offer products to those who currently cannot afford them. products. One way to achieve this goal is for companies themselves to find ways to profit from getting their products to those who need them. The other way is that the government and philanthropic groups donate their money to provide these products to people. According to Gates, this will generate increased revenue for businesses and make the poor more successful. I think Gates' system of creative capitalism is seriously flawed. First, Bill Gates did not invent the idea that companies seek new markets to sell and produce their products. The Walmart ad at the top of this document is proof of that. Walmart (which operates within our “standard” capitalist system) could no longer maintain its profit margins with the locally produced goods it purchased. Instead, it found a new source of labor in China and was able to produce its goods more cheaply. These measures... middle of paper ... must be taken by the government, which Gates says is happening, but too slowly. Bill Gates' ideas on creative capitalism are just that, ideas. He succeeded by crushing his competitors and selling his products at a high price. And then he writes an article that basically says, “I wish big companies would sell at a loss to help the poor.” » But his ideas on how this change will be achieved are non-existent and not even supported by his own company. He doesn't even mention Walmart, which has behaved perfectly in line with creative capitalism, probably because its readers would be reluctant to support it. This makes it very clear that this article was primarily written to improve Bill Gates' image as a philanthropist, so that more people would buy from his company. I firmly believe that this article (and the idea behind it) is intelligent communication, not a real economic idea..