IntroductionNowadays, Asian cuisine plays a vital role in business, as its concept is to recreate the flavors of Asia in a casual and relaxed atmosphere and to offer people tasty and healthy food. at a reasonable price, especially the store located in Chinatown called “Green Noodles”. “Green Noodles” is spreading its Asian flavors across the country with brand awareness stores in South Australia, Western Australia and Queensland. The campaigns focused on positioning our brand as fresh Asian fast food and promoting other brand characteristics such as tasty, safe and authentic, etc. Some people may think that Asian food is tasty and healthy while others think that Asian food may contain too much oil which is not good. This report will mainly focus on four parts which broadly discuss why "Green Noodles" is named, what concerns brand management and strategy, why we launched "Green Noodles" as a he business in Adelaide, the cultural acceptance of the local people and how the business is successful. ● Why named “Green Noodles” The first aspect to consider is defining the brand strategy. The term brand strategy refers to long-term marketing support for a brand, based on defining the characteristics of target consumers. This includes understanding their preferences and expectations from the brand (Anderson 2002). Learn how to create an effective brand strategy that will help your business shine in a competitive market. Green Noodles Brand Positioning Brand positioning is the art of creating a brand that can convince and realistically demonstrate its relevance in a customer's daily life to become his own ch...... middle of paper ......r own interests.ConclusionIn summary, from the examples presented above, we can draw the conclusion that accounting requirements play an important role in a company because it concerns the different stakeholders in the issuance of this standard, particularly the company. Changing standards may affect financial statement performance and will result in costs to the company. Meanwhile, the PAT will argue that the new version of IRFS2 on stock options will result in higher costs for the organization and managers. Even if there are certain costs, regulators must still provide rules on the accounting method because they are good for the wealth of the company. Thus, changes in accounting rules can have essential impacts on the company's financial statements as well as on performance..