How many times have you seen an ad and wished you could go back in time too? From products to marketing strategies, brands have always made us nostalgic through their advertising strategies and kept us engaged. Some brands have not only leveraged this but also created an experience for consumers. Today, marketers struggle to design strategies to target millennials, but what about their seniors or super seniors? What if you made your mother smile? How about helping your parents travel through their college years? Few brands think about it. Older people make up about a third of India's population. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay As CDs and cassettes are obsolete these days, listening to music has become very complicated for senior citizens. Saregama came up with its product called “CARVAAN” which not only targeted this segment but was also strategically marketed to help people travel through time. It's a time machine for a musical journey into the past, a box set filled with nostalgia and those fresh memories etched in the minds of our parents. The product aims to create an overall experience. The complications of modern apps like Saavn and Gaana were avoided during the development of this product and convenience was the key factor. The product looks like a good old transistor, thus reviving those distant memories. The Carvaan team made the best use of data to bridge the gap in the market and the nostalgia marketing strategy proved its prowess. The product was mainly positioned as a gift item. Thus, the advertisements conceptualized by 'The Womb' targeted both the emotional and nostalgic quotient of the young and old and managed to strike a chord. Young people living away from home and watching the advertisements considered the product a perfect experience. The product experience is primarily aimed at people over 40, while the ads are primarily aimed at millennials so they can connect emotionally and find the best gift for their parents. Saregama's first branded film on Carvaan is named 'The Perfect Gift'. The advert takes the audience on a rollercoaster of emotions as the film travels back in time starting with a lady carefully humming “Lag Ja Gale” to her husband so as not to wake their little child. As the commercial progresses, the couple continues to grow as the baby grows into an adult. Times have changed, but not their choice of music. At the end of the commercial where the lady dies, the adult son watches his father sleep as he sleeps next to a Carvaan playing the same song that was his favorite. The advertisement is aimed at millennials so that they go back in time, identify with this and stop their search for other gift items and go for this one. Most kids born in the 80s and 90s must have heard this music and were oblivious to today's apps and cloud streaming. Most of their parents used a tape recorder, transistor radios, or some other tangible product to listen to music. Advertising underlines this feeling of belonging. The Womb has also come up with new campaigns in which advertisements show the relationship between mother and son/daughter. One of the commercials shows how a mother recalls her past memories on a swing while Carvaan sets the tone for the day. She relives her past days while her son watches,!