The Hofstede model is a framework that describes the effects that a society's culture can have on the values ​​of its members and how these values ​​will relate to their behavior. He then illustrates this using a structure derived from factor analysis. Geert Hofstede isolated four dimensions that influence differentiated cultures. First, there is Power Distance which focuses on how a society deals with the fact that people are unequal in terms of physical and intellectual abilities. then there is individualism versus collectivism which shows the relationship between the individual and his fellow human beings. Uncertainty avoidance is another characteristic that measures the extent to which different cultures socialize their members into accepting ambiguous situations and tolerating ambiguity. Finally, Masculinity Versus Femininity examines the relationship between gender and professional roles. In marketing, particularly internationally, it is important that a company takes into account the cultural aspects of the country and the impact it is likely to have on the performance of its product. As the global market becomes more and more competitive, good brand marketing is very important to ensure business survival. Indeed, there is a close link between culture and competitive advantage, as Hofstede's study shows. It is in this context that The Azure Sky Tea Company must establish which characteristics of The Hofstede model will be the main determinants of the performance of its products in the target market. Country classifications for possible office locations of The Azure Sky Tea can be made based on The Hofstede features. Early classifications may be based on uncertainty and avoidance. In countries where paper is in the middle, advertisements and promotions must also be done to increase awareness of the product among the population. They should also target a specific group or area where they know their product will thrive. Another risk the company is likely to face is whether they have targeted the right people. This is a very crucial aspect that can make or break the business. The best way to alleviate this problem is for the company to develop a detailed picture of your target audience, determine what each is looking for and how you can add value. The company will also face the question of whether it can mitigate this problem. to monitor marketing trends and strategies for new sites and whether it has the necessary tools. The company can alleviate this problem by investing time in reading the latest industry developments and also seeing which component of its marketing may need some strengthening..