1.1. Nike, Inc or Nike company was established on September 8, 1969. The main objective is to engage in the design, expansion, advancement and sale of shoes, clothing, equipment, accessories and services. It is primarily a seller of sports shoes and clothing worldwide. Nike focuses its product divisions in seven main categories: running, basketball, football, men's training, women's training, Nike Sportswear (its sports-inspired products), and action sports. It also sells products designed for children, as well as other sporting and recreational uses, such as baseball, cricket, golf, lacrosse, outdoor activities, (American) football, tennis and much more. Nike sports shoes are mainly designed for specific sports use. Although cross training is becoming more and more popular, shoes are becoming very versatile. Nike also sells sports clothing and accessories, as well as sports bags and accessories. It also sells products bearing logos of licensed college and professional teams and leagues. Allowing Nike to have a foot in almost every place. Nike, along with its sportswear and footwear, sells a range of performance equipment under the Nike brand. It includes bags, socks, sports balls, glasses, watches, electronic devices, bats, gloves, protective gear, golf clubs and just about any other equipment designed for sporting activities . In addition to the products that Nike sells directly to customers as part of its regular day-to-day operations, Nike has entered into licensing agreements that allow unaffiliated parties to manufacture and sell certain apparel, digital devices, applications and other equipment designed to sporting activities. In other words, if it has anything to do with sports... middle of paper ... this is where the business happens, which is why Nike is such a well-known and recognized brand in the worldwide.3.2. Apply the Porter Five Forces ModelIntensity of Porter's Five ForcesCompetitive Rivalry within the Industry Medium to HighBargaining Power of Customers Low to MediumThreat of New Entrants Low to MediumBargaining Power of Suppliers LowThreat of Substitute Products Low to MediumCompetitive Rivalry Within the industry – Lots of competition from established companies and new competitors in the game could threaten Nike and its market share. • The global market is flooded with other competitors; Puma, Adidas, VF Corporation, Asics, etc. • Trends evolve quickly, must be able to keep pace with others • Competition from new players such as Under Armor and Lululemon Athletica, which focus on niche market segments such as performance clothing and yoga. themed equipment, also poses a threat to Nike.