Google Competitive AnalysisTable of ContentsSummary--------------------------------- - -----------------------------------------3Introduction------- - ------------------------------------------------- - ---------------------------- 4Google History------------------- ------- ------------------------------------------- ------- - 5Competitive analysis of Google-------------------------------------- ---------------------- ---------------9Google strategic recommendations--------- ------------------ ------------------15References-------- -------------------------------------------- ------------ -------------------------------------- ----17Summary The management report is an analysis from an Internet media company Google. Google is the world's leading technology company, most popular for its search engine. It was founded in 1998 and has become the most popular online technology company in the world for many years. Through numerous acquisitions, Google has become a multi-platform company including a search engine, Android operating system, YouTube video sharing, and hardware products. However, there are still a few strong competitors that are growing rapidly. Apple, Microsoft, Facebook and Amazon previously had their own competitive advantage and did not interfere with each other's markets. But things have changed now, most of these companies are trying to produce their own devices in addition to software. Meanwhile, Google still maintains its own competitive advantages, such as continuing to be a platform, being completely free, owning Big Data, and being on the path of innovation. These advantages make Google one of the fastest growing and most profitable companies in the world. As for Google's problems, antitrust investigation, lack of customer attention... middle of paper ......Android system, desktop software solutions and hardware devices. These useful tools can also generate profits for the business. China is a huge market due to its large population, which Google would never give up this pie. List of references Jaervis, D., (2009). What should Google do? New York. HarperCollins Publisher. Mediatel (2013): http://mediatel.co.uk/online/search (accessed February 24, 13) Miller, M., (2006). Google.pedia: The ultimate Google resource. New Jersey. QueSwot Analysis of Google (2013)http://www.strategicmanagementinsight.com/swot-analyses/google-swot-analysis.html (accessed February 24, 13)Strategic analysis of Google and understanding its competition (2013)http:/ /productmargins.com/2013/09/23/strategic-analysis-of-google/ (accessed 02/24/13)Teeter, R. and Barksdale, K., (2009). Google and Chrome sites for dummies. Washington. For dummies.