Microsoft CorporationMicrosoft Corporation began operations on April 4, 1975. Bill Gates and Paul Allen established the company and entered the computer technology business. The overall management of the company was carried out by Bill Gates who remained in the position until 2000. The company found lucrative business in the Microsoft Windows operating system as well as the business productivity software Microsoft Office . The leadership of Mr. Gates was then transferred to Mr. Steve Ballmer who was also amazed by the enormous opportunity presented by Office and Windows. Ballmer believes that Microsoft's future lies in a long-term commitment to effectively conducting the company's operations amid growing global diversity and increasing business competition. Business initiatives aim to strive to become one with people by realizing their innate abilities (Microsoft). The company understands that global competitiveness is a real component of every organization's core values ​​and business imperatives. This is the reason why the company employs the best talents from all over the world to be able to have an edge over its competitors. In addition, the competitiveness of the company will provide better services to its customers as well as its associates. Steve Ballmer joined Microsoft Corporation in 1980 and became the company's first chief business officer. He comes from Harvard University where he earned a degree in mathematics and economics. He previously worked at Procter and Gamble Company, where he served as an assistant product manager and decided to continue his studies at Stanford University's Graduate School of Business (MS). Before his appointment ...... middle of paper ...... 5 courses of action (ACA) Change the CEO with an internal one. Change the CEO to a foreigner. Replace the head of the human resources department. Adopt alternatives 1 and 3. Adopt alternatives 2 and 3. Recommendations It is necessary to adopt alternative action plan number 4 based on a new CEO who knows the current culture of the organization and internal issues correspondents. There is also a need to change the HR manager and change the organizational culture to a more dynamic and organization-centric approach. It can be noted that because the current strategy is employee-centered, many employees are personally interested in their own goals at the expense of the organization. Having a new structure that meets the vision and mission of the organization will help a lot in achieving greater market share in future operations..