Each strategy is based on being high or low in the following two categories, global integration and national responsiveness. Low global integration means the company does not operate in all countries. If the company has low country responsiveness, it means that your customers use the product the same way regardless of which country they are in and vice versa. The international strategy is weak in terms of global integration and national responsiveness. While global strategy is characterized by strong global integration and low national responsiveness. This particular strategy is inexpensive. Second, transnational strategy is high in both global integration and national responsiveness. This strategy is considered costly, but it is the most common strategy pursued by businesses. Finally, multinational strategy is low in terms of global integration and high in terms of national integration.