For many businesses, the reason this seems to be true is timing. There isn’t enough time in the day to “get it all done.” The reality is that your customers are online. My husband spends hours online researching farm equipment, seed varieties and cattle lines. While my 81-year-old father-in-law still spends time checking the latest agricultural newspapers, he now has a touch screen computer with which he daily consults all the reports on the livestock sales markets in a region made up of two states. Your customers have a lot of choices online and it's important to constantly and consistently remind them that you exist. In order to be relevant in today's crowded marketplace, being online is essential. Your customers are searching online for what to do, where to go, who to buy things from and much more. Being online leverages several ways for your business to gain visibility and is essential for connecting with