Meyersohn and Katz believe that fashions in areas such as games, music, and clothing offer a “functional alternative to their predecessor” (595). Companies also seem aware of this attribute, as Hirsch notes that "one of their [companies involved in the production of cultural objects] goals is to create and satisfy consumer demand for new fashions" (642 ). This can easily be observed in the annual cycle where the old must-have Christmas toy is forgotten in lieu of a new product, or in the constant stream of mega-pop hits stomping on their