The consumer, the most vital part of the business ecosystem. A business can never function without a satisfied and happy consumer. The future and success of a business always depends on the behavior of a consumer. Currently, one such behavior of a consumer is inclined towards e-commerce or online transaction business processes. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Although e-commerce has made it possible for the Indian consumer to cross state and country boundaries to procure the products of their choice from a wide variety across the world. available to them, e-commerce is not well protected by the various consumer laws. The laws in this area have proven stagnant, leaving many customers without recourse. Non-protection of data made available online, inefficient delivery system, misleading advertisements, uncertainty over jurisdiction in case of dispute are some of the emerging concerns in the field of e-commerce. approach of following laws by the e-commerce industry. Many cases have come to light, highlighting the problem of not getting the exact product of what was displayed on the website. Many websites do not offer consumer-friendly return policies. Talking about the problems that consumers face while shopping online, we all know some of the basic problems that we all may have faced, namely: Quality problems. The product delivered to us is not always the same as that displayed on the screen and if the site does not have a refund or return policy, consumers then find themselves with a very complex appeal process, even no recourse. Sizes vary from brand to brand and the lack of proper information and details mentioned, misleading quality issues that arise usually put consumers in hot water. Additional Changes How many times have you come across a good deal and when you click to order it, many extra charges are added. Unclear return and warranty policies. Most sites with vague return policies make the purchase questionable for the consumer, leaving them with a low-quality product and no way to return it. Keep in mind: This is just a sample. Get a custom article from our expert writers now. Get a custom essay Highlighting specific deceptive acts of e-commerce sites, in one of the surveys conducted by a Hindi news channel, it was revealed that 62% of people truly believe that there is a major difference between the product shown on the website and product delivered. 56% of people do not believe the reviews and ratings posted on the website, the main reason being that many surveys have revealed that many consumers have experienced a situation where their negative reviews posted on the website have been removed. According to surveys of local news channels, many e-commerce websites do not allow negative reviews on their sites. The investigation also revealed a situation where e-commerce sites take money for fake positive and favorable reviews and ratings, thus getting the comments that suit them. their website. It is true that many consumers,..