Harley Davidson has demonstrated and brought great achievements during its history as a very notable manufacturer, wholesaler and reproducer of motorcycles since the early 1900s. In the early years of At its time, the market accounted for 70% of all motorcycles sold purchased from Harley Davidson. During the 1960s, the Honda invasion began to wreak havoc on the Harley Davidson market here in the United States. Honda instituted a strategy that focused the approach directly on making a new customer happy with a new customer. This would lead to multiple reactions, manufacturing of different motorcycles and finally a whole new way of marketing based on customer demand and target market. With the passage of a new tariff law on Japanese motorcycles and the acquisition of a new leader named Vaughan Beals, from the MIT School of Aeronautical Engineering, this meant taking a leading role in the reestablishment of confidence and quality in its products. With confidence restored, Harley Davidson had asked Congress to remove tariff barriers more than a year earlier than initially planned. They believed their company could now compete head to head with the Japanese. With success came many inevitable feats, such as failing to fully exploit one's potential, having demand greater than what was produced, setting high goals, expanding into the international market, to follow your own path and not follow the competition. From the early days of Harley Davidson in the 1900s, there was a large movement of people wanting to buy and ride motorcycles. This era was a great success for the Harley motorcycle brand due to the records set, the fact that a remarkable product is used by most of the United States, therefore being recognized by most Americans...... middle of paper..... .network of loyal customers dedicated to the Harley Davidson brand. With the expansion of other manufacturers, such as the Japanese manufacturer which introduced a more efficient, smaller and faster motorcycle, more economical for most people, this led to the demise of Harley Davidson for a few years; which led the company to introduce and find new ways to advertise and generate sales. It was a great start to what the current look of Harley Davidson entails for everyone. Creating a product that would benefit the entire target market of motorcycle enthusiasts is crucial. Knowing the niche market and catering to everyone's demand is what can lead to a successful or unsuccessful business. By implementing, evaluating and controlling the environment in which you sell your product and merchandise, you create a great way to generate sales..