A fairly recent boom in modern technology has changed almost every aspect of contemporary life. One such technological advancement, made popular in the late 1940s, was the invention of television. Since their introduction, television and other new forms of entertainment media have taken off like rockets. These days, television and media are so integrated into daily life that many people couldn't imagine living without them. The public's rapid appropriation of entertainment media and its assimilation into American culture logically indicates that the use of new technologies must have positive benefits. However, nothing is safe from criticism. Parents and psychologists have recently come to question the effects of television and entertainment media on infants and young children. Some believe that the unnatural nature of television makes it inherently bad and unsuitable for young children's development and learning. Such views have led the American Academy of Pediatrics to question whether television and entertainment media should be "avoided" for infants and children under 2 years of age. Their position emphasizes that children's brains develop rapidly during their first years of life and suggests that children learn best by interacting with real people rather than television screens. Although this statement may contain some truth, its basis is not strong enough to have the effect of restricting parents' use of television and entertainment media in raising their children. First of all, it is important to clarify what is meant by the word “avoid”. In this article, we will interpret the term “avoid” as it is defined in the Merriam-Webster dictionary: “stay away from; to prevent the appearance of; to stop themselves from doing something...... middle of paper ...... work on teaching new words to their children, considering that learning from a DVD is better than not learn nothing at all. Additionally, although increases in word learning were not significant in the video conditions of this experiment, the use of television and entertainment media did not cause any harm or decrease in learning. Works Cited Akhtar, N. The robustness of auditory learning. Developmental Science, 199-209.DeLoache, J., Chiong, C. and O'Doherty, K. Do babies learn from infant media?.PsychologicalScience, 1570-1574.Fernald, A. and Mumme, D. The Infant As a spectator: learning from the emotional reactions observed in a television scenario. Child Development, 221-237. Roseberry, S., Hirsh-Pasek, K. and Golinkoff, R. Skype Me! Socially Contingent Interactions Help toddlers learn language. Child development, 1-15.