ANALYSISThe goal is to increase awareness and the number of people involved in charitable fundraising programs. Loyalty support points program is adopted from the loyalty discount programs of private companies where consumers who patronize their products get discount points. The system will be implemented using a smart card that they must present when making purchases. The purpose of the card is to have a standard conversion of the purchase amount into points and to store the points until they are needed for use by the owner. This loyalty support program will increase the massive and integrated communication and distribution network. This will also raise awareness of the implications of charity and the concepts that the general consumer will need to understand. The idea is also to give huge access to every individual who wants to donate but does not have the means to give personal money. “Let your loyalty help a disabled person.” a slogan for the new concept and system of charity fundraising in the future. Loyalty assistance programs will encourage individuals to get involved in these charitable giving movements. This system will also improve consumer understanding of charitable events. Individuals making regular purchases will earn points, which they can then use as funds to donate to charity. They need not worry as they will not be required to give any personal money. Consumers will still have the option to choose reimbursement or donate the points to the charity. The Loyalty Aid points program is a noble way to encourage everyone to participate in helping those in need or with disabilities. It's also a unique and low-key approach that involves not only consumers, but also retailers and business owners, donating for the cha...... middle of paper ..... . potential customers but also with beneficiaries. Choose the right people to be part of the organizationBIBLIOGRAPHY “Corporate Loyalty Programs: The Pros and Cons of Traditional Forms” published August 23, 2013. Available at http://www.continuityprograms.com/2012/08/ company-loyalty-programs -pros and cons/Australian Charities and Not-for profits Commission (ACNC), 2013 research report, “Public trust and confidence in Australian charities”, Chant Link 2013.McLeod, J., “Australian Donation Trends – Recovery Confirmed, Pace Gains Evolution”, JBWere 2013.Pros and Cons of Online Marketing” by Megan Tsui written March 20, 2013 Available at http://spurnorthfield.com/pros-and-cons-of- online-marketing/“The Status of Social Referral Traffic in Q4 2013” ​​available at http://wearesocialmedia.gr/the-status-of-social-referral-traffic-in-q4-2013/#ixzz32A73IKAgAPPENDIX