This is exactly what the article is about; the proper ways to advertise a business with suggested guidelines to follow. The article states that so far in 2015 in the United States, 73% of respondents have at least one social media profile. 5 years ago, this figure was only 48%. There will continually be rapid growth over time. Business owners may find it difficult to keep up with this trend and have the knowledge to promote this method. Some may be inclined to open as many profiles as possible and have a mindset set on only making sales and not really interacting with consumers. According to the article, customers or potential customers want to know that the company really cares. The writer highlights 5 ways to approach social media and the best strategies. The first method to follow is to “treat your subscribers like real people”. An example was given of the times and how typical “mom stores” provided exceptional personal service and this is what generated great sales. The same principle must be taken into consideration, except now it is a little more difficult since it is not done face to face. Being committed is key. The second method is to “Focus on who people are, not what they give you.” It is necessary to understand that there are potential customers who look at your business and if there are only constant advertisements and discounts that stimulate sales.,