Sex is one of the most controversial and seductive topics in today's media. It's no wonder that it has become a dominant marketing strategy, it appeals to a fundamental human interest in sex and uses it to convince an audience. Sex, as a marketing tool, has become extremely prevalent in the United States today. An individual living in America will definitely be exposed to this marketing tool. The music industries, television commercials, magazines and other advertising media have given in to this marketing technique. The fact that companies are using people's natural interest in sex to sell their products is upsetting. The way advertisers use sex appeal to sell their products reflects poorly on and undermines the morals of our society. Throughout history, sex has been used to sell products. In 1871, the Pearl Tobacco brand used images of naked women to sell its product. The exposure of sex in marketing slowly transformed and "by the start of World War II, pin-ups were introducing sex into mainstream advertising" ("Sex as a Marketing Tool"). Twenty-one years after World War II, “Swedish bombshell Gunilla Knustson told men to take it all off, take it all off in an advertisement for Noxzema shaving cream” (Reichert, “History of Sex…”). Phrases with double meanings, such as “Take it off, Take it all off” sparked interest and began to appear more and more. With the introduction of television in 1946, sex in marketing was able to enter a massive new outlet. Sex has actually been a part of marketing for a long time, but only recently has it become overused. This now imposes an invisible burden on society. In the past, the media has always straddled the line between just enough sex appeal and too much, but only... middle of paper... confused about the importance of sex and what it means to love another. person later in life; because of the advertisements they once saw that promoted instant pleasure as something of value (similar to the effects of pornography). This could lead to a life of risky behaviors and unfulfillment. The article goes on to state that "41% of parents reported seeing programs or advertisements on television, before 9 p.m., that they considered inappropriate or unsuitable for children, due to their sexual content" (Wintour) . These parents understand that it is inappropriate to expose their children to indiscriminate sexual content at a young age. A child should learn about his or her own anatomy before seeing two grown adults exchanging sexual gestures. Sex in marketing needs to be better controlled so that children can mature, discover and appreciate the positive value of sex..