Of course, the Super Bowl can be considered the most watched television recording in American history. Due to holding the attention of such a large audience, many commercials are shown during Super Bowl games, creating a product in which these commercials are viewed more than the Super Bowl games themselves. A massive number of viewers can definitely be beneficial for advertisers looking to sell their products and services. However, benefits are not the only elements invoked by these advertisements; harm can also occur, as seen throughout history, in various television commercials. The Coca Cola commercial, which aired during Super Bowl XLVII, is one of the most recent commercials that has come under scrutiny. The Coca Cola Company launched a 60-second commercial aimed at Americans and the Coca Cola moments shared among those people, but the salute received a lot of backlash from individuals on social media. Many people argue that the ad does not represent America due to its lack of cultural assimilation. According to the articles discussed in class, there are tactics for building good advertisements. In "Making the Pitch in Print Advertising," authors Bovee, Thil, Dovel, and Wood argue that advertisements share a common set of characteristics: headlines, body copy, and taglines, each of which has its own importance when used. It's about attracting the public's attention. be careful (555). Expanding on the ideas presented in the aforementioned article, Jib Fowles, author of “Advertising's Fifteen Basic Appeals,” asserts that American advertisements use fifteen appeals as a useful tool. Fowles points out that "the immediate goal of an ad [is]: to pull at all the psychological shirtsleeves and slow us down long enough in the middle of a paper......to be able to feel through it all." screens and through all the hype there is a human element and in the end we are all human” (Anderson, par 13). Our country is a mixture of a variety of individuals and Coca Cola demonstrated this beautifully with this advertisement. The Coca Cola advert received its share of praise, from those who appreciated the presence of diversity on their screens and understood the message Coke wanted to convey. . This has also been scrutinized by those who believe that this is America and that every individual should speak English. In a sense, the ad attracted attention, both negative and positive. The overall coverage of the advertisement could be considered good for the Coca Cola company. After all, it's attention. And the fact that many people have taken it upon themselves to engage in a social media battle means that Coca Cola is winning..