The Media and the Anti-Feminist AgendaCinema conveys representations of race, gender and class that indicate the development and cultural ideologies of society. Cinematographic films illustrate and are represented from real settings, and it is for this reason that cinema plays an essential role in the formation and maintenance of cultural normalities. The socialization of gender and identity is reflected in sexist media representations that convey the relative positions of women and men in modern Western democracies. There is a significant amount of films that assign traditional gender roles to men and women and continue to perpetuate social constructs of inequality. Contemporary media places men and women into defined categories, and to explore this further, we must consider a retrospective on one of cinema's most notorious patrons of sexist archetypes, Pixar and Walt Disney Productions. Brave is Pixar's 13th film. It centers on a red-haired princess named Merida who doesn't want to get married. Interestingly enough, even though she plays the lead (traditionally the lead has always been male in most Pixar productions), this film is a failure in female empowerment. Mérida's qualities of resilience and courage are only overshadowed by the traditional roles imposed on her, where her only concern is marriage. Mérida's coming of age brings with it the inevitable adult duties she must assume as a woman. In the context of the film, marriage is a tradition meant to maintain peace between clans with a history of war, and it is therefore Merida's duty to maintain friendship between these groups; a theme not at all different from modern society, where marriage is used as a means of...... middle of paper...... a more privileged elite group (e.g. trafficking slaves). Much like previous Disney princess films, Tiana eventually rises out of poverty and is given a new social status, but this only happens when she marries the prince (another theme common to all genres, marriage to a man will provide a better life) Although these three animations focus on different plots, recurring gender stereotypical themes are evident and prevalent across a wide range of genres. Girls choose Disney princesses as their role models because they enjoy watching the movies and seeing the beautiful characters overcome difficult trials. These associations are not practical and send the wrong message to girls. Women don't need to get married to overcome obstacles, nor should they. However, as long as these stereotypes persist, they will continue to influence new generations..