The ideal of what beauty really is changes from time to time in our society. Everyone has their own opinion on what is beautiful. However, the opinion that people most tend to and pay attention to is that of prominent and influential people in today's society. Those who claim to know what true beauty is and push humanity to do and be what they want, as if people are their puppets. Television, magazines and advertising play a huge role in this. Playing with emotions and ridiculing those who are not beautiful by pointing out the ideal facial structures or body types one must have to be beautiful. The characteristics of which can only be achieved through expensive, dangerous and addictive procedures in an outpatient facility. Second, some of the characteristics they represent are impossible to achieve, even through surgery, because these appearances are created via a computer. The look they claim is fictitious. This is propaganda and misleading statements that are nothing but negative influences and lower women's self-esteem to a critical point. The Dove Self Esteem Fund conducted a survey which concluded that "a girl's self-esteem is more strongly linked to how she perceives her own shape and body weight, than to her actual weight", this being influenced by all the advertisements and beauty. items. Alyssa Giacobbe, in her Boston Globe article, “Youth, Beauty, and an Obsession with Looks,” (2010), asserts that “beauty is not a social construct but an intrinsic ideal.” that beauty is defined by the actual similarity one has to someone who appears in magazines or on television. The established image is one of full lips, large breasts and long, slender legs. The author supports this thesis by saying that she believes that... ... middle of paper ......, from the elimination of imperfections to the complete revolution of the entire facial structures. Technology can change a person's appearance to a look that is impossible to achieve even with surgery. Yet people believe they can achieve this look. with a few stitches, but when they see that it was not possible, they continue to have surgery to obtain this illusory and imaginary appearance of beauty and perfection. Women are influenced daily by the idea of ​​what beauty is. The idea of ​​being skinny, having large breasts, thick lips and skinny legs is a negative influence that can lead women to have low self-esteem. Works Cited Giacobbe, Alyssa. “Youth, beauty and obsession with looks”. Boston Globe 2010 Kearney-Cooke, Ann . "Real girls, real pressure: Dove self-esteem report". Dove. Odes, Rebecca, Esther Drill and Heather McDonald. Own your own look. 2002.