Strategic Analysis of Campbell's Soup CompanyIntroduction to the OrganizationCampbell's Soup Company was founded in 1869, in Camden, New Jersey, United States by Joseph A. Campbell. It is globally recognized as a manufacturer and distributor of good quality branded ready meals. The recognition and strength of this company are based on three major business segments: sauces and soups, confectionery and crackers and meals away from home. Joseph Campbell originally started this business as a producer of canned soups, tomatoes, jellies, vegetables and meats. In 1987, the company reluctantly hired Mr. Arthur Dorrance's nephew, English-trained Dr. John T. Dorrance. John had agreed to work for Campbell on the condition that he would purchase his own laboratory equipment with his own pocket money and be paid a salary of $7.50 per week (CSC, 2009). Soon, Dr. Dorrance made company history by inventing condensed soup in 1897, eliminating water from canned products and significantly reducing the industry's production and operating costs. In 1922, his idea for a condensed food product became so popular and in high demand that the company decided to adopt "Soup" as its middle name. By 1930, radio advertisements had already started blaring “M’m!” " Madam! Good!" jingle to captivate consumers. Around the 1950s, Campbell's television advertisements were launched offering new products, food ideas and recipes (CSC, 2009). It is a privately held company. Globalization appears to have positive impacts on the company's business, as its sales have expanded from domestic to global markets. Its sales volume has also seen a significant increase over time. Campbell's products include: Campbell's products...... middle of paper ...... decades Using this brand status they have created over the past centuries, they are expected to expand further into various product categories to increase. further the interests of their customers and supporters.• Diversification: Continue to diversify the acquisition strategy regarding purchasing, production, and the marketing and distribution system.• Focus: concentrate more on the expansion of the company. brand internationally• Cultural core products: introducing products based on diverse cultures and tastes• Brand transition: executing brand transition domestically and internationally• Economies of scale: Achieving strong economies of scale and of raw material sources.• Divestment: divest slow business sectors to reduce debt and finance expansion• Focus on retail distribution: focus more on product distribution in restaurants and cafes.