Apple Corporation is a computer company that sells consumer electronics and computer hardware/software. Three men founded the company in Cupertino, California: Steve Jobs, Steve Wozniak and Ronald Wayne. The three men wanted to make and sell personal computers. Later, Ronald Wayne sold his share to Steve Jobs and Steve Wozniak. It was a very risky investment and too risky for Ronald Wayne at the time. Apple is one of the largest computer companies in the world. Today, their value is estimated at approximately $705 billion (Finger, 2013). It has very loyal customers who trust and only buy Apple products. The company is well known for its quality electronics. Despite its rather high prices, people will line up and pre-order Apple's "Next big thing". This company is very respected and well known. It must adhere to ethical business practices by being a socially responsible company. This article will examine Apple's current position as a socially responsible company. We'll start by determining whether Apple meets its self-imposed and legal standards. We will then examine the impact of supplier violations of Apple's Ethical and Social Responsibility Policy and discuss ways to ensure fewer violations in the future. After establishing ways to regulate and implement more cooperation from suppliers, we will analyze Apple's current marketing strategy and determine whether customers will pay more for a product from an ethically and socially responsible company. Examine Apple's current stance on corporate ethical and social responsibilities. and determine whether or not the company has fulfilled these responsibilities. Provide two (2) examples that support your position. Apple's facilities in the United States are ethically and socially sound in...... middle of paper ...... exposed or genuinely caring about the employees who make their product. References Boon, LE & Kurtz. DL(2013). Contemporary Business (15th ed.). Hoboken, NJ: John Wiley & Sons, Inc. Jiang, S. (2011). In China, environmental activists are targeting alleged Apple suppliers. Retrieved from cnn.comApple (2014). Apple and the environment. Retrieved from apple.comBarboza, D. (2011) Dust explosion at Apple supplier, China says. The New York Times. Retrieved from http://nytimes.com/2011/05/technology/25foxconn.html Apple (2011). Apple reports its fourth quarter results. Apple press information. Retrieved from Apple.comVause, J (2010). Inside a Chinese factory hit by suicides. Retrieved from cnn.com Cary, J. (2012). Apple, consumers must demand justice from workers. Retrieved from cnn.com Armstrong, P. (2012). Report: Bad conditions at Apple's Chinese suppliers. Taken from cnn.com