The year 2015 witnessed a massive shift in the smartphone market. The long-dominated company of Apple and Samsung was broken in many markets around the world by a single brand that was just making its debut in the smartphone industry. Since the day of its launch, the flagship and expensive smartphone giants have been increasingly threatened by a new generation of smartphones. which are approached as Flagship Killers and the brand wanted to extend this global mobile revolution and which is at the center of this stage is none other than One plus. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayChinese smartphone startup founded in 2013, whose masterminds are Pete Lau and Carl Pei. Pete is currently the CEO of One plus, the Chinese entrepreneur started his career as a hardware engineer for Oppo Electronics, then he started as a hardware engineer, he later became the director of Oppo's blue raven and also headed the marketing team later. Also becoming vice president of the company, he played an important role in introducing the Cyanogen Mod to the Android operating system of the Oppo N1 smartphone, but Pete and Carl always dreamed big. They believed that there were so many inefficiencies in the mobile phone industry and one of those inefficiencies was the higher prices of high-end smartphones. Well, both were extremely determined to start their own business and eventually Pete left his business in 2013 and so did Pete and Carl. started his entrepreneurial journey in late 2013. At that time, Oneplus had only 5 employees, and like most startups incubated in a coffee shop, this group of people were sitting in a coffee shop and talking about smartphones and their experiments, but they mainly worked on Android. of them used an iPhone. When they started explaining why they didn't go with an Android phone, the reasons were many, some of them included poor build quality, unintuitive software, and lots of bulky software. That's when they saw an opportunity to make a device with good build quality, attention to detail, and beautiful design that was missing in the market, so price was never a priority . They just wanted to build a great Android device that they would use themselves rather than any other device, they soon announced their company and work on their first project and that's when OnePlus One was born. Well, following the motive of creating an affordable flagship Killer, the team was ready to launch OnePlus One, but they never wanted to launch it in the traditional way i.e. selling their devices in retail stores. detail. Instead, they went for a different approach to the invite-only system, with the usually exclusive invites being reserved for high-priced members of clubs and secret societies, but OnePlus wanted to go that route and continued with its invite-only model uniquely. Industry experts felt that this model was going to backfire and wanted the founders of Oneplus to change their strategy, but despite this, Oneplus proved everyone wrong by creating a huge interest in their smartphone which was described as the "Flagship Killer". Oneplus One achieved great success in the market and later became one of the most talked about smartphones in 2014. By the end of 2014, Oneplus sold 1.5 million smartphones worldwide in its first year.