There are many ways to market your products or business. You can use newspapers, social networks, bus stops or transport. But what would happen if you abused this power and made your ads appear everywhere. This is called guerrilla marketing. The term guerrilla marketing was first used by an academic marketing expert named Conrad Levinson in 1984. A good definition of this type of marketing is the use of unconventional marketing tactics designed to extract maximum exposure, attention and results with minimal use of resources. In this article, I'll explain why it works, why it doesn't work, and how it relates to consumer marketing. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay There are many ways to use guerrilla marketing. Some older methods involved things like stickers and badges, signs on trees, and sidewalk chalk. A good example of sidewalk chalk is what they did in Broward County, Florida. They let the company use stencils in areas where thousands of people pass every day to display their ads, such as parking lots, elevators, driveways, building entrances and exits, and sidewalks. By doing this, people who ride the trains will see these advertisements every day and will forever have the image of the design and the company in their minds. In today's world, we see more of these tactics on the Internet. A good example are the pop-ups you see all over the internet. The ads you see all over your screen when you click on something are perfect examples of guerrilla marketing. They stick the ad in your face and you see it repeatedly. When you see these ads, they are very brief ads. In fact, sometimes they don't say what the product does, but they advertise the ideal results of the product. For example, if a company is trying to advertise a car, they don't just show it. They sell the lifestyle that comes with owning one of their cars as if once you buy this car your entire lifestyle will change. Same as diets or workouts aimed at improving performance. They don't try to sell the workouts, they show you pictures of the end results and the results you want to buy their product for. They sell you, buy and sell the emotional aspect of it. There are some reasons why this style of marketing works, one of them is the surprise aspect. The feeling of “wow!” » Seeing what you were looking for, regardless of brand, at a lower price might catch someone's attention. The way they briefly describe the product and give you that feeling, regardless of the brand, can persuade a customer to buy a product. Another aspect of an advertisement is humor. Humor plays an important role in advertising creativity. Seeing a funny quote on an ad might catch the attention of a potential customer. When giving an ad, a catchy quote could make the consumer feel good, give a positive feeling towards the product and make them more likely to purchase the product. With humor and the element of surprise added to the ad, the emotional connections to the ad. The movement of the ad is what sells it. Research shows that ads that convey a good messageare more likely to sell than ads that give a negative vibe. When you put all these aspects together, you may find that more people buy your product because of the way they feel. Guerrilla marketing is not only for large companies, but also for small businesses. The advantage of this tactic is that you don't have to break the bank to implement it. Small businesses no longer need to spend money on TV time or highway signs. While these measures can help your business grow, they can start to get very expensive. These tactics can take the form of a free sample where you can meet with a customer one-on-one and have them try your product. If this person has never given free samples, this customer may never have known your product existed and they really like your product and start buying it. Which also allows small businesses to blend in with larger companies. Small businesses also steal a lot of the same ideas as big businesses, which helps them blend in with big businesses while people see this chaos of pop-up ads on their computers. A good example of a small business growing through guerrilla marketing is Red Bull. In a world where Pepsi and Coca-Cola dominated the industry, Red Bull found its place at the top. What they did was start sponsoring small sporting events. Extreme sports like team driving. These sporting events would be broadcast by small networks. They were also giving away free red bulls and what they were getting in return was airtime that they could never have afforded before. When people started talking about Red Bull, they were able to sponsor bigger events like surfing, skateboarding, and other extreme sports. Now Red Bull dominates its market and is a very large company. This is a perfect example of a business using guerrilla marketing, getting more exposure and using less money. Word of mouth is another tool of guerrilla marketing. Word of mouth is an old tactic between two people that allows the consumer to trust what the person tells them and encourages them to buy the product. Like a third party. It works the same way in guerrilla marketing. For example, a person sees an advertisement that attracts them. They found the ad to be either helpful, humorous, or advertising a product they had never seen but were interested in or may have purchased. Then that person tells another person about the ad, they search for it, and it continues. For this to work, you need to have some credibility. This means you have to tell a customer something and they believe it to be true, so they trust your judgment, buy your product and tell other people about it. If people say that what they are selling has some truth to it, then there are positive reviews and people are more likely to buy your product. If you say things that are not true about your product then word will spread and no one will buy your product because it doesn't do what they said and you lose credibility in your business and It's very Difficult to get that back. There are some guerrilla style techniques that might not work. For example, Cartoon Network had a commercial for a television show on their network. They set off flashing lights in the city of Boston. But what they didn't realize is that in Boston, this indicates a security alert...