Wholesaler valueThe wholesaler conjures up the image of a large, nameless warehouse. However, the wholesaler actually wears several hats. Covering a number of areas in the distribution process. A wholesaler is in the middle of the relationship between manufacturers and retailers. Therefore, the wholesaler covers a lot of ground on behalf of both sides of the distribution triangle, making it easier to transition from one to the other (Nariu and Flath, 2005). For example, the relationship between wholesaler and manufacturer encompasses a number of areas. The wholesaler acts primarily as a buyer, thereby adding to the retailer's bottom line. Additionally, the wholesaler advertises said product, eventually generating revenue from retailers and competing businesses, as well as maintaining their business with competitive inventory. The warehouse also serves as distribution and possibly packaging. For example, if the entire seller purchases an order of children's cups, the cups may be delivered in a single bulk package and the wholesaler will be responsible for the individual packaging....