Effect of Music on Consumer Behavior researchProblem statementResearch objectivesLiterature reviewEffect of music on consumer behaviorType of music that can give an effect for the consumerMusic influences purchasing behaviorIntroductionIn the modern era, people today cannot escape listening music, whatever its genre. Music has become a medium because it can influence people's performance in their daily activities, including shopping and other activities. Sometimes they don't care, but the mechanics and part of this effect come true as long as they get what they wanted. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay With today's technology, music has become a trend for grocery stores to have music in their building. Music can affect people in many ways, regardless of the context. One of the environments that almost everyone experiences is that of shopping in a supermarket. Supermarkets are complex environments where customers experience multiple stimuli, even not always consciously. Marketers use this feature as a motivating factor in the purchasing decision of consumers who purchase in different environments due to the ease of manipulating the music and the fact that the music is not offensive. to the consumer. Music becomes a manifest rather than a latent stimulus. Thus, music has the particularity of being unconsciously present in a supermarket and can therefore influence the behavior of customers more than they are aware of. The results of this study will be beneficial to the food seller because the factors can increase people's willingness to consume the product. Research Background Currently, many music and melodies are used in a grocery store and restaurant as one of their service strategies in order to attract consumers' attention to their site. Over the past twenty years, music has played an important role in influencing people and having an effect on decision-making or changing consumer behavior in certain situations. The research used different musical genres, tempos and rhythms as background music to study consumer behavior. Impulsive buying behavior is defined as “an unexpected experience of sudden impulse and action in a fun manner that is an impulse-based mode, without careful consideration of the resulting consequences.” Problem Statement Problem Statement 1: Different types of music can give a different effect to the consumer. Different types of music can give a different effect to the consumer because the music itself has a different type of genre because it was created to give a certain influence to the people who hear it. In this situation, music acts as marketing. way to share the experience in different environments. This gives a huge impact to consumers which can make them eager to come to the place for the experience. Problem Statement 2: The answer to the different aspects of music for the consumer. Music can impart a certain behavior. to the consumer. Different types of consumers will have a different response to the same music heard at the same time on the premises.Certain music will create a good atmosphere depending on the consumer's point of view. Problem Statement 3: The different responses to the consumer. music in supermarkets affects consumer purchasing behavior. Music can give a different perspective on the product and lead the consumer to purchase the product along with other courses that come with it. It helps and leads consumers to give them the feeling of trying and buying. Music must give a high level of addiction to consumers so that they keep repeating to come to that place. Research Objectives Research Objective 1: Observe the power of music that can affect the consumer. Music has given power to the principle so that consumers are ready to come into the place while spending their time. Research objective 2: Discover the answer to different aspects of music. The consumer will be confronted with a certain experience and will react by listening to music that has been served in the premises. Research Objective 3: Investigate the different responses to music in purchasing behaviorConsumer response is very important towards music because it can drive the consumer's purchasing behavior to make a purchase and give good feedback.Research QuestionResearch Question 1: How can the type of music affect consumers?Research Question 2: What responses does the consumer get from the music?Research Question 3 : Does music affect purchasing behavior? The first variable is the type of music that can give an effect to the consumer. Different types of music can have an effect. The different aspects of music that people can experience include volume, tempo, style, type, genre, familiarity, and likeability (Manyon Angelen, 2016). Volume can be easily measured in decibels. Tempo can be measured in beats per minute. It is more difficult to define the style, type and genre of a piece of music, but by following guidelines, such as looking at the origin and period, it is possible to classify them in some way . The second variable is the response the consumer receives from the song. music. Mehrabian and Russell (1974) proposed that there are three independent fundamental emotional states that mediate the environment-behavior relationship: pleasure-displeasure, arousal-non-arousal, and dominance disdain (PAD). Pleasure-displeasure refers to the degree to which a person feels good, joyful, happy, or satisfied with the situation. Arousal-non-arousal refers to the level at which a person feels excited, stimulated, alert, or active in the situation. Dominance-submission refers to the extent to which a person feels in control of the situation or free to act in that situation. These emotional responses will lead to a certain behavioral response, namely approach or avoidance. Approach behavior is, in short, the willingness to stay or return to the environment. Avoidance behavior is the opposite of approach, the desire to leave the environment and not return. Finally, the third variable is the musical effect purchasing behavior. When researching the influence of music, all of its many aspects must be considered. And all these aspects have their own influence on different parts of human behavior. To get an overview of these aspects and the responses they trigger, a template can be helpful to ensure that all aspects and their responses are considered. With a model, a basic view of the facts is given to simplify a complex situation. This will give more information about the situation.Review ofliteratureEffect of music on consumer behaviorAccording to preliminary studies, background music not only stimulates impulsive purchases independently, but also interacts with other factors to affect impulsive buying behavior. Background music, in coordination with other factors, has effects such as reducing consumers' perception of shopping and waiting time, affecting consumers' perception of the environment as a whole, increasing sales, influence consumers' impulsive buying tendency, change consumers' attitude and promote their behavior. interaction with the environment (Jia-yin, Tong Liu, Xin li, & Yi-wen, 2017). Overall, background music is able to influence consumers' perceptions and stimulate their positive emotions, so that consumers can enjoy the shopping experience and be more likely to engage in positive behavior. impulse purchase. Type of music that can give an effect to the consumerMusic, which gives an idea of the amount of overlap that exists within musical styles. Often a type of music does not fit into a single category but has influences from multiple sides, making it likely to fit into multiple styles. Different people have different preferences when it comes to types of music. Music can influence your clothes, but also the way you live. The tempo of music can influence people's behavior. Fast music, for example, can increase the speed at which one completes a specific task. When fast music is played, people tend to move faster, particularly when fast music is played at a high level. . Faster movements lead to a faster heart rate. When you move faster, your body needs more oxygen. To circulate this oxygen through the body faster, the heart rate will increase. Slow music can be distracting in frustrating situations, making one feel less stressed or frustrated; music can make people feel less rushed in a crowded area, they will be less stressed and feel more. comfortable and happier A particular style of music can help people find a connection with music and get in touch with certain emotions, they know they are not the only ones feeling these emotions after. listened to music. Music influences purchasing behavior. These responses can be targeted to influence shopping behavior in a supermarket, to drive time spent in store, purchase volume and purchase volume. store rating, which will eventually lead to higher sales revenue. For stores, profit is one of the most important goals. Smith and Curnow (2014) show that volume has an impact on time spent in the supermarket, but not on sales or reported customer satisfaction. Less time was spent when music was played at high volume, but sales were not affected by loud music. Music that is too loud can make people feel uncomfortable in an environment, so this situation will be avoided. For a supermarket, this behavior is unfavorable because they want to attract customers and keep them coming back.IntroductionIn the modern era, people today cannot escape listening to music, regardless of the genre. Music has become a medium because it can influence people's performance in their daily activities, including shopping and other activities. Sometimes they don't care, but the mechanics and role played by this effect are realized as long as they get what they wanted. With technologyToday, music has become a trend for grocery stores to have music in their building. Music can affect people in many ways, regardless of the context. One of the environments that almost everyone experiences is that of shopping in a supermarket. Supermarkets are complex environments where customers experience multiple stimuli, even not always consciously. Marketers use this feature as a motivating factor in the purchasing decision of consumers who purchase in different environments due to the ease of manipulating the music and the fact that the music is not offensive. to the consumer. Music becomes a manifest rather than a latent stimulus. Thus, music has the particularity of being unconsciously present in a supermarket and can therefore influence the behavior of customers more than they are aware of. The results of this study will be beneficial to the food seller because the factors can increase people's willingness to consume the product. Research Background Currently, many music and melodies are used in a grocery store and restaurant as one of their service strategies in order to attract consumers' attention to their site. Over the past twenty years, music has played an important role in influencing people and having an effect on decision-making or changing consumer behavior in certain situations. The research used different musical genres, tempos and rhythms as background music to study consumer behavior. Impulsive buying behavior is defined as “an unexpected experience of sudden impulse and action in a fun manner that is an impulse-based mode, without careful consideration of the resulting consequences.” Problem Statement Problem Statement 1: Different types of music can give a different effect to the consumer. Different types of music can give a different effect to the consumer because the music itself has a different type of genre because it was created to give a certain influence to the people who hear it. In this situation, music acts as a different type of genre marketing medium to share the experience in different environments. This gives a huge impact to consumers which can make them eager to come to the location for the experience. Problem Statement 2: The answer to the different aspects of music for the consumer. Music can influence consumer behavior in a certain way. Different types of consumers will react differently to the same music heard at the same time on the premises. Some of the music will give a good ambiance depending on the consumer's point of view. Problem Statement 3: Different responses to music in the supermarket affect consumers' purchasing behavior. Music can give a different perspective on the product and lead the consumer to purchase the product with other lessons that go along with it. It helps and leads consumers to give them the feeling of trying and buying. Music must give a high level of addiction to consumers so that they keep repeating to come to that place. Research Objectives Research Objective 1: Observe the power of music that can affect the consumer. Music has given power to the principle so that consumers are ready to come to the premises to spend their time. Research objective 2: Discover the answer to different aspects of music. The consumer will be confronted with a certain experience and will react by listening to music that has been served on the premises. Research objective 3: Investigate the different responses to music in the.

Essay / Effect of Music on Consumer Behavior researchProblem statementResearch objectivesLiterature reviewEffect of music on consumer behaviorType of music that can give an effect for the consumerMusic influences purchasing behaviorIntroductionIn the modern era, people today cannot escape listening music, whatever its genre. Music has become a medium because it can influence people's performance in their daily activities, including shopping and other activities. Sometimes they don't care, but the mechanics and part of this effect come true as long as they get what they wanted. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay With today's technology, music has become a trend for grocery stores to have music in their building. Music can affect people in many ways, regardless of the context. One of the environments that almost everyone experiences is that of shopping in a supermarket. Supermarkets are complex environments where customers experience multiple stimuli, even not always consciously. Marketers use this feature as a motivating factor in the purchasing decision of consumers who purchase in different environments due to the ease of manipulating the music and the fact that the music is not offensive. to the consumer. Music becomes a manifest rather than a latent stimulus. Thus, music has the particularity of being unconsciously present in a supermarket and can therefore influence the behavior of customers more than they are aware of. The results of this study will be beneficial to the food seller because the factors can increase people's willingness to consume the product. Research Background Currently, many music and melodies are used in a grocery store and restaurant as one of their service strategies in order to attract consumers' attention to their site. Over the past twenty years, music has played an important role in influencing people and having an effect on decision-making or changing consumer behavior in certain situations. The research used different musical genres, tempos and rhythms as background music to study consumer behavior. Impulsive buying behavior is defined as “an unexpected experience of sudden impulse and action in a fun manner that is an impulse-based mode, without careful consideration of the resulting consequences.” Problem Statement Problem Statement 1: Different types of music can give a different effect to the consumer. Different types of music can give a different effect to the consumer because the music itself has a different type of genre because it was created to give a certain influence to the people who hear it. In this situation, music acts as marketing. way to share the experience in different environments. This gives a huge impact to consumers which can make them eager to come to the place for the experience. Problem Statement 2: The answer to the different aspects of music for the consumer. Music can impart a certain behavior. to the consumer. Different types of consumers will have a different response to the same music heard at the same time on the premises.Certain music will create a good atmosphere depending on the consumer's point of view. Problem Statement 3: The different responses to the consumer. music in supermarkets affects consumer purchasing behavior. Music can give a different perspective on the product and lead the consumer to purchase the product along with other courses that come with it. It helps and leads consumers to give them the feeling of trying and buying. Music must give a high level of addiction to consumers so that they keep repeating to come to that place. Research Objectives Research Objective 1: Observe the power of music that can affect the consumer. Music has given power to the principle so that consumers are ready to come into the place while spending their time. Research objective 2: Discover the answer to different aspects of music. The consumer will be confronted with a certain experience and will react by listening to music that has been served in the premises. Research Objective 3: Investigate the different responses to music in purchasing behaviorConsumer response is very important towards music because it can drive the consumer's purchasing behavior to make a purchase and give good feedback.Research QuestionResearch Question 1: How can the type of music affect consumers?Research Question 2: What responses does the consumer get from the music?Research Question 3 : Does music affect purchasing behavior? The first variable is the type of music that can give an effect to the consumer. Different types of music can have an effect. The different aspects of music that people can experience include volume, tempo, style, type, genre, familiarity, and likeability (Manyon Angelen, 2016). Volume can be easily measured in decibels. Tempo can be measured in beats per minute. It is more difficult to define the style, type and genre of a piece of music, but by following guidelines, such as looking at the origin and period, it is possible to classify them in some way . The second variable is the response the consumer receives from the song. music. Mehrabian and Russell (1974) proposed that there are three independent fundamental emotional states that mediate the environment-behavior relationship: pleasure-displeasure, arousal-non-arousal, and dominance disdain (PAD). Pleasure-displeasure refers to the degree to which a person feels good, joyful, happy, or satisfied with the situation. Arousal-non-arousal refers to the level at which a person feels excited, stimulated, alert, or active in the situation. Dominance-submission refers to the extent to which a person feels in control of the situation or free to act in that situation. These emotional responses will lead to a certain behavioral response, namely approach or avoidance. Approach behavior is, in short, the willingness to stay or return to the environment. Avoidance behavior is the opposite of approach, the desire to leave the environment and not return. Finally, the third variable is the musical effect purchasing behavior. When researching the influence of music, all of its many aspects must be considered. And all these aspects have their own influence on different parts of human behavior. To get an overview of these aspects and the responses they trigger, a template can be helpful to ensure that all aspects and their responses are considered. With a model, a basic view of the facts is given to simplify a complex situation. This will give more information about the situation.Review ofliteratureEffect of music on consumer behaviorAccording to preliminary studies, background music not only stimulates impulsive purchases independently, but also interacts with other factors to affect impulsive buying behavior. Background music, in coordination with other factors, has effects such as reducing consumers' perception of shopping and waiting time, affecting consumers' perception of the environment as a whole, increasing sales, influence consumers' impulsive buying tendency, change consumers' attitude and promote their behavior. interaction with the environment (Jia-yin, Tong Liu, Xin li, & Yi-wen, 2017). Overall, background music is able to influence consumers' perceptions and stimulate their positive emotions, so that consumers can enjoy the shopping experience and be more likely to engage in positive behavior. impulse purchase. Type of music that can give an effect to the consumerMusic, which gives an idea of the amount of overlap that exists within musical styles. Often a type of music does not fit into a single category but has influences from multiple sides, making it likely to fit into multiple styles. Different people have different preferences when it comes to types of music. Music can influence your clothes, but also the way you live. The tempo of music can influence people's behavior. Fast music, for example, can increase the speed at which one completes a specific task. When fast music is played, people tend to move faster, particularly when fast music is played at a high level. . Faster movements lead to a faster heart rate. When you move faster, your body needs more oxygen. To circulate this oxygen through the body faster, the heart rate will increase. Slow music can be distracting in frustrating situations, making one feel less stressed or frustrated; music can make people feel less rushed in a crowded area, they will be less stressed and feel more. comfortable and happier A particular style of music can help people find a connection with music and get in touch with certain emotions, they know they are not the only ones feeling these emotions after. listened to music. Music influences purchasing behavior. These responses can be targeted to influence shopping behavior in a supermarket, to drive time spent in store, purchase volume and purchase volume. store rating, which will eventually lead to higher sales revenue. For stores, profit is one of the most important goals. Smith and Curnow (2014) show that volume has an impact on time spent in the supermarket, but not on sales or reported customer satisfaction. Less time was spent when music was played at high volume, but sales were not affected by loud music. Music that is too loud can make people feel uncomfortable in an environment, so this situation will be avoided. For a supermarket, this behavior is unfavorable because they want to attract customers and keep them coming back.IntroductionIn the modern era, people today cannot escape listening to music, regardless of the genre. Music has become a medium because it can influence people's performance in their daily activities, including shopping and other activities. Sometimes they don't care, but the mechanics and role played by this effect are realized as long as they get what they wanted. With technologyToday, music has become a trend for grocery stores to have music in their building. Music can affect people in many ways, regardless of the context. One of the environments that almost everyone experiences is that of shopping in a supermarket. Supermarkets are complex environments where customers experience multiple stimuli, even not always consciously. Marketers use this feature as a motivating factor in the purchasing decision of consumers who purchase in different environments due to the ease of manipulating the music and the fact that the music is not offensive. to the consumer. Music becomes a manifest rather than a latent stimulus. Thus, music has the particularity of being unconsciously present in a supermarket and can therefore influence the behavior of customers more than they are aware of. The results of this study will be beneficial to the food seller because the factors can increase people's willingness to consume the product. Research Background Currently, many music and melodies are used in a grocery store and restaurant as one of their service strategies in order to attract consumers' attention to their site. Over the past twenty years, music has played an important role in influencing people and having an effect on decision-making or changing consumer behavior in certain situations. The research used different musical genres, tempos and rhythms as background music to study consumer behavior. Impulsive buying behavior is defined as “an unexpected experience of sudden impulse and action in a fun manner that is an impulse-based mode, without careful consideration of the resulting consequences.” Problem Statement Problem Statement 1: Different types of music can give a different effect to the consumer. Different types of music can give a different effect to the consumer because the music itself has a different type of genre because it was created to give a certain influence to the people who hear it. In this situation, music acts as a different type of genre marketing medium to share the experience in different environments. This gives a huge impact to consumers which can make them eager to come to the location for the experience. Problem Statement 2: The answer to the different aspects of music for the consumer. Music can influence consumer behavior in a certain way. Different types of consumers will react differently to the same music heard at the same time on the premises. Some of the music will give a good ambiance depending on the consumer's point of view. Problem Statement 3: Different responses to music in the supermarket affect consumers' purchasing behavior. Music can give a different perspective on the product and lead the consumer to purchase the product with other lessons that go along with it. It helps and leads consumers to give them the feeling of trying and buying. Music must give a high level of addiction to consumers so that they keep repeating to come to that place. Research Objectives Research Objective 1: Observe the power of music that can affect the consumer. Music has given power to the principle so that consumers are ready to come to the premises to spend their time. Research objective 2: Discover the answer to different aspects of music. The consumer will be confronted with a certain experience and will react by listening to music that has been served on the premises. Research objective 3: Investigate the different responses to music in the.

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