This same culture also presents alcohol as fun and enjoyable through films and advertisements. This type of culture clash between the negative effects of addiction and the positive effects implied by alcohol through marketing can cause adolescents and adults to misinterpret society's stance on addiction. It is no wonder that our society has behavioral problems with young adults when the culture we live in sends mixed messages about its stance on addiction (Zastrow, 2010). To study this effect on our culture, we must examine all approaches to the problem. The topic of alcohol and drug addiction in our society must be addressed daily. Addiction and recovery counselors are on the front lines of this issue and need to have a broader perspective on cultural causes. I am looking for a Masters in Liberal Studies to give me an open perspective on all approaches. Cultural influence should be a concern to properly address the ever-growing problem in our society. By knowing what strongly influences the culture of alcohol and drug addiction, we can influence recovery and improve people's lives.