Table of contentsMediaCommunicationDistinguishing between media and communication theoryMedia practice/professionalismCommunication practice/professionalDistinguishing between media and communication practice /ProfessionalConclusionReferences:MediaThe media is a function that has its basis in communication, it disseminates information to a large number of people, to facilitate the dissemination of information and the education of the public. Media that reaches a broad audience speaks to a mass audience with niche needs. According to Wikipedia, media is a group of forms of communication that expose information and data to a large group of people. These forms are publishing, distribution and press. There are other forms of media called new media. Say no to plagiarism. Get Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get Original Essay Macnamara says that new media brings a new perspective with the distribution of information in its own way, this type of media is new and creates an avenue for two to communicate interchangeably, new media in this context seems to be gradually eliminating the usual way in which the media disseminate information to the general public and a wide audience. Media are considered both old and new, they are considered old, traditional and outdated and do not allow viewers to have close interactions because new media provide such opportunities, which has led to having a new audience always online to watch and critique or suggest new opportunities and content better suited to the online audience. New media, although having a base in media, has a direction that is new and is constantly capturing new audiences and introducing new and audience-satisfying content. CommunicationCommunication is the art of creating and formulating a message and sending it to a recipient who is also capable of understanding. the message. Communication as a field sees the effect and importance of communication within the organization, as relationships between members of an organization develop around effectiveness, communication is applicable and is a process enabling organizations to thrive. By reaching a wide audience in the field of communication, mass media plays an essential role in allowing information to reach a wide audience, with the adoption of traditional media channels, without undermining the employee, who is the main driver of communication. Distinguish Media and Communication TheoryThe main task of media and communication theory is to disseminate information and, in carrying out this activity, globalization has been reinforced by media and communication, the objective of globalization towards productivity is made possible by telecommunication activities, the constant rigor of telecommunications is being at the forefront of all human needs, which has contributed to such growth of globalization as telecommunications and globalization work hand in hand to make each other better. Furthermore, the film industries and their consistency have given rise to major film projects that have met the viewing needs of consumers. The film and music industries are enhanced by mass communication to introduce the viewer to a new and improved way of life, as this informs the consumer of what is new and trending, more or less introducing a new culture or anew way of life through communication and mass communication, this can be presented as popular to change the mindset of the viewer, such is the power of communication. Communication professionals in the sector are also influenced by such views. The media and communication sector communicates directly with people, giving them an important role in shaping people's minds. The current atmosphere of communication has a huge impact because it has the ability to share information across the world, it is fast and growing, even though the players in this industry are few, it is still booming, it does not affect the growth of communication in developing industries, it has opened the door for media to reach areas where information would not have penetrated previously, such as rural areas, and government policies have also been relaxed to encourage the production of information by local people.Media practice/professionalismTo emphasize practice in the media, is to change the way you perceive the practice as a whole from the media perspective, practice has a role important to play in the media because it has to do with applied knowledge. Practice is important in media, it deals with what needs to be done, in general terms, of the individual working in the media industry and meeting the requirement criteria of their practice to maintain the expected career outcome, the main goal is that as the integrity of an individual's practices declines, so does public trust in that practice. Media practice is an aspect of the media industry that calls for complete integrity. Lack of this integrity causes a professional to fail to carry out their duties. This leads to an imbalance in conducting media activities in such a way that the public can see the quality of a professional's work. Being a media professional is a professional level he has carefully measured to achieve within the media industry. this makes the professional work in such a way that there is a difference that he brings to the work to be done, in his sphere of influence, he is able to do good, to defend others, to demonstrate a certain professionalism in all aspects where it is found, the opinion of the public and the way they are perceived is important to the media professional.Communication practice/professionalCommunication practice/professional has a two-way approach, the professional must communicate professionally within the organization, as well as being professional in the type of information that is communicated so as not to influence the general public with bad information. Communication practitioners must be aware of the information that is communicated to their audience and their reaction to the information communicated, because this information has a way of influencing audience opinion and behavior. Communication professionalism is about communication within an organization and how professionalism is applied within an organization. This area of ​​professionalism has attracted great interest from researchers. It also means having the right conversation in the right way to include everyone involved in achieving the organization's goals. If professional communication is done well, it will improve communication and decision-making. Distinguish between media and communication practice/professionalMedia and communication practice and practice :), 22/10/2018.