IntroductionIn our increasingly globalized society, many companies cannot afford to live with the illusion that their domestic markets will always be strong. Therefore, companies also choose to market their products abroad. This then makes the international marketer's job more complicated, as they now have to deal with two levels of uncontrollable uncertainty instead of just one. In addition to the uncontrollable elements of the domestic environment, it must also deal with the uncontrollable factors unique to each foreign country. Although the research process and methods are fundamentally the same whether applied in Johannesburg, Mozambique or Transkei, international marketing research involves two additional complications: 1. Information will need to be communicated across borders cultural.2. The environments in which research tools are applied are often different in foreign markets. We can divide our required research into 3 areas: • General – regarding country, region, market • Information regarding anticipated future forecasts through economic, consumer and industry trends. in particular markets/countries. • Accurate market information, for product development, promotion, distribution or pricing decisions. A broad scope is necessary for foreign research, due to the higher levels of uncertainty associated with it. A country's political stability, cultural attributes, and geographic features are not ordinary types of information collected for the domestic market, but are essential for proper evaluation of foreign markets. Here are some complications that warrant careful investigation and understanding: In order to increase trade in foreign markets, instead of decreasing demand unintentionally.Secondary DataIn many countries, extensive research and data collection has been carried out for many years. many years already, like America and Japan. Unfortunately, many countries have only recently started collecting data. Organizations such as the United Nations and other private/public groups fund information collection to compensate for the lack of inclusive data. Even with the large amount of data collected, one of the major problems is its availability for other countries. Detailed data such as the number of wholesalers, retailers, manufacturers and facilitating services is not available for many regions of the world. Population and income data are also mostly unavailable. If necessary, marketers should initiate their own research or rely on private sources. Even when data are available, the researcher must be fluent in the language in which it is provided or have a native speaker of the appropriate language on the team. Our next concern regarding the available data, how reliable is it? Official statistics are sometimes overly optimistic or unreliable in reporting relevant economic data about their country..