The nature of services in retail supermarketsTABLE OF CONTENTSIntroduction…………………………………………………………… ………… ………...Page 3Industry…………………………………………………………..………………………...Page 3Overview Market……… ……………………………………….….………………………...Page 3Market Changes and Consumer Behavior Trends………… …...…… ……………...Page 4Strengths, challenges, opportunities and weaknesses………………………….……………..Page 4Marketing theory……………… ………………… …………………………..………..…Page 6Marketing Mix and 7 Ps extended……………………………………………… ….…………Page 6Practical and managerial implications……………………………………...…………….Page 7Service profit chain………………………… ……………………… …………..…………...Page 7Management of service differentiation…………………………………………...…… ………...Page 7Extended service mix… …………………………...…………………………..……………..Page 7Quality management of services…………………………………………… ……………….……………....Page 7Service productivity management………………………… ……………………...…………….. Page 7Conclusion……………………………………………………………………………… ....PageINTRODUCTIONOver the years, researchers such as Kotler, Murray and Clark have recognized the rise of service sector marketing and its significant contribution not only to overall employment but also to gross domestic product levels in countries like Australia and the United States (Kotler et. al, 2013, p. 291). Using the theories of the marketing mix and the extended seven Ps, this report will critically analyze and evaluate the nature of services in the retail sector of major supermarket chains such as Woolworths and Coles using various publications. Through market analysis and gaining insight into the business strategies of these important industry players, it can be said that services play a considerable role in meeting the challenges of competitors, consumers... ... middle of paper ..... .4URL:Euromonitor International, 2012, “Consumer purchasing behavior during the recession: global online survey - executive briefing”, Euromonitor International, accessed: 05/23/14URL.: