Our world is becoming smaller every day due to human intervention. The use of chemicals and modern technologies in our natural world is altering the cycle of life, with serious consequences for both the planet and our own health. Animal extinction rates are 1,000 to 10,000 times higher than the natural extinction rate. (Cincinnati Zoo) By 2025, 49% of the U.S. population will have a chronic disease that will cost thousands of dollars to treat. (Fighting Chronic Disease) Many people, organizations and businesses are doing something to help stem this trend. Endangered Species Chocolate is one such company. By conscientiously sourcing natural and organic ingredients, using eco-friendly manufacturing practices, and making dedicated charitable donations, they are making a difference in our world. Choose natural and organic chocolate for a healthier planet and a healthier you. (Chocolate)Who doesn't like chocolate?! (Chocolate) This is more of a statement than a question asked in endangered species print advertising. Historically, chocolate was a treat reserved for royalty and the upper class. It was rare and expensive. The overall appearance of the ad is simple and straightforward. Images of fresh, natural ingredients appeal to a more mature palate. Children would not be attracted to or understand the relationship between chocolate and salt. Cherries are not an overly sweet fruit, and in their fresh state their taste is acquired. The animal images on Endangered Species chocolate bars are just slices of the whole thing. The animals they use as graphics are generally not recognized by children, nor indeed by many adults. They assume a level of education and worldliness with middle of paper......the light golden yellow highlighting behind the teaser message takes the form of a bite mark. You can already imagine biting into the bars displayed before even reading the message. Over the past decades, we have benefited from advances in science in many areas, but some things must remain in their natural state. Our bodies are natural machines, and as such we should fuel them naturally. Endangered Species Chocolate has created a range of chocolate products that not only taste good, but are good for our health and benefit our environment by ensuring their ingredients and manufacturing processes meet many high standards. This ad, although simple in design, sends a direct message that their product will satisfy your needs for a healthy and luxurious treat. What a sweet way to do our body good.