Man is a social animal. He always needs to communicate with others to share ideas, thoughts and experiences. Several trends have emerged in communication over the past decades (Laurie Beaver, 2017). Communication changes the perspective of society over time. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essayCommunication Widely Integrated in the Social Sciences (CALHOUN, 2011). Over the years, communication has occurred at different levels and in different ways. Communication refers to a complete discipline allowing the study of the different dimensions of communication. The growing importance of the Internet makes communication more interesting to study in depth. Communications deal with multiple levels of dimensions. Some of the dimensions of communication are: mass communication, cultural studies, political analysis, marketing, public relations, advertising, Internet, drama, drama and rhetoric, etc. Communication is in fact a heterogeneous mixture of different fields. Public relations is one of the dimensions of communication. it would be interesting to explore it in terms of negotiation. Public relations plays a key role in demonstrating today's communication strategies. Public relations has long struggled to develop an identity to maintain relationships between organizations and publics (Stephen D. Bruning, John AL Edingham, 1999). It seems logical that every organization needs public relations tools to develop its brand and improve its relationships with its audiences. By using communication strategies, public relations can be responsible for building a good image of the organization among its publics, which would ultimately have a positive impact on the positioning and branding in the market. Non-governmental organizations also need to communicate to work at different levels on the scope. of problems. Work on this scale cannot be done alone. Mass media helps influence society. NGOs, for better communication, use different public relations persuasion tools and techniques. NGOs, through advocacy campaigns and using public relations tools in the media, achieve the desired objectives. Communication theories are used to examine the target audience and design messages to influence them that shape NGO efforts. Public relations plays a key role in demonstrating today's communication strategies. Public relations has long struggled to develop an identity to maintain relationships between organizations and publics (Stephen D. Bruning, John AL Edingham, 1999). It seems logical that every organization needs public relations tools to develop its brand and improve its relationships with its audiences. By using communication strategies, public relations can be responsible for building a good image of the organization among its publics, which would ultimately have a positive impact on the positioning and branding in the market. The question is how the public relations department of any organization uses different persuasion tools and techniques. in establishing the relationship with his audience as well as maintaining those relationships for such a long time. After going through different stages, the development of these persuasion tools and techniques becomes clearer and limits the impact on organizations. Organizations not.