Perceptual Maps in Marketing As a newly hired marketing manager for CruiserThorr and with the help of the management team, we will build a perceptual map to formulate the positioning strategy of the company. Perceptual maps provide insight into what their customers think about certain attributes of a company's products, such as: price, design, quality, etc. It is important for businesses to choose the right attributes on the map to know the relevant information. The organization should also strive to differentiate itself from other similar organizations. In my opinion, the key elements are product uniqueness, safety, engineering quality and price. SituationThe current situation is the need for a marketing plan to help increase sales that attract young and older customers. There are core strengths that focus on 35-50 year olds and 21-35 year olds buying motorcycles. Older customers don't seem interested in the modern lifestyles that CruiserThorr symbolizes. However, younger customers do not have funds available to purchase the motorcycles. They prefer a lower c...