Advertising has been defined as the most powerful, persuasive and manipulative tool businesses have to control consumers around the world. It is a form of communication that generally attempts to persuade potential customers to purchase or consume more of a particular brand of product or service. Its impacts on society over the years have been astonishing, especially in the age of technology. Influencing people's habits, creating false needs, distorting the values ​​and priorities of our society with sexism and feminism, advertising has become a venomous snake ready to hunt its prey. However, on the other hand, advertising has had a positive effect in helping the economy and society. In the business market, the main key to obtaining profit lies in the active consumption of a product on the market. However, companies took advantage of this and created false needs among consumers. According to Leiss, “the only real needs, it seems, are those of food, clothing and shelter.” In other words, he claims that people can live without television, without the Internet, without an iPod, etc. But the impact of the ads made people feel the need for something other than food and shelter. Advertisements work through human emotions and vanity and appeal to the psychological realm, turning into a temptation for the weak-minded. For example, if a person is at home watching TV, very comfortable and suddenly an advertisement appears promoting any type of food and drink, that person will feel hungry and thirsty within a few minutes . The ad influenced his mind, causing an involuntary response to do what the ad prompted him to do. Much of human satisfaction takes place in a non-material environment...... middle of paper...... maintain that advertising exists primarily to create demand among consumers. People have certain types of wants and needs and they are perfectly capable of discovering them for themselves. Today people just need food, clothing and shelter, everything else is superfluous and extra. Advertising is able to create demand that wouldn't otherwise exist simply by manipulating people's thoughts and emotions. Advertising is a master in the art of manipulating reality and imagination by creating “magic shows”. It is true that advertising is a powerful mechanism that distorts the values ​​and priorities of our entire society. On the other hand, advertising informs people about several issues. From a political point of view, it moves masses of people and persuades them to vote for a candidate. And of course, in terms of economy, contributes to development through customer consumption..