Table of ContentsKnowledge Audit Report on Uber TechnologiesKnowledge Management SWOT AnalysisConclusionKnowledge Management Audit is an integral part of the knowledge management process . In modern management, knowledge auditing is particularly important because it provides a detailed analysis of the state of knowledge in an organization (Liebowitz et al., 2000). The data obtained during the audit is then used for knowledge processing. By integrating both qualitative and quantitative aspects of knowledge, knowledge auditing provides organizations with the opportunity to analyze the nature and structure of the knowledge they have and how this can be used to improve performance and profitability (Mertins, 2010). Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get the Original EssayUber Technologies Knowledge Audit ReportUber Technologies is an American company specializing in providing transportation services in over 50 countries around the world. Customers submit their ride request via a mobile app and the information is sent to Uber drivers who in turn use their own vehicles to provide this service (Frisman & Connecticut, 2014). In its operations, Uber mainly relies on two types of knowledge: explicit and tacit. Explicit knowledge refers to the formalized and codified knowledge that the company holds in its knowledge management system (Stricker, 2014). Since Uber has a competitive advantage over most of its competitors, the company primarily uses explicit knowledge to promote its brand. For example, the company publishes on its website a list of prominent business partners who use its transportation services as a marketing strategy (Uber Technologies, 2015). However, as is the case in most organizations, explicit knowledge does not provide Uber with the experience needed to create a competitive advantage. Tacit knowledge, on the other hand, is clearly the most valuable type of knowledge at Uber Technologies. Over the years, the company has used this knowledge to maintain a high level of innovation and competitiveness. Through the use of this knowledge, Uber has implemented effective operational strategies such as raising prices, which ensure that the company has enough drivers to meet current passenger demand. Additionally, Uber's mobile app allows users and drivers to rate each other, improving behavior for both parties. In this regard, the availability of a driver may depend on the customer's rating. Likewise, the driver's rating can influence a customer's willingness to use their service (Uber Technologies, 2015). Because of this high level of innovation, Uber's transportation network remains one of the most dominant in the world. When it comes to tacit knowledge, several aspects of enterprise knowledge management need to be addressed. One such aspect is how the company protects the privacy of its mobile app. Although Uber's user policy fully protects user privacy, there have been reports in the past of customer data being used for unethical purposes. Uber could also consider improving how it protects its innovative ideas. Although the company filed a patent application for its surge innovation, the application was denied because it did not.