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  • Essay / Hilton Worldwide: competitors of Marriott International...

    Today, Atlantica becomes the 47th largest hotel company in the world (Lodging Magazine, May 2010) and Atlantica Hotels International is now the largest privately held hotel company in Latin America. His goal was to first build a team of like-minded experts to be the best in the market, and then develop internationally branded products focused specifically on Brazilian culture and traveler needs, at a price offering high value. for the money spent. Atlantica's business model is to focus on the best returns for the property using the highly recognized international brands of Choice Hotels International (6,000 hotels worldwide under the Sleep, Comfort, Quality and Clarion brands) and Carlson International ( 1,000 hotels under the recognized Radisson brands). such as Europe's best luxury brand and Park brands). Atlantica works for ownership and not for brands. Additionally, Atlantica focuses on products aimed at mid-market domestic business travelers and rarely strays from this area of ​​expertise. InterContinental Hotels GroupThe story of InterContinental Hotels Group (IHG) PLC began via a small hotel chain which, over the years, began to receive a series of investments that would lead to the formation of the global brand that exists today today. The Group has a portfolio of well-recognized and respected hotel brands,