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  • Essay / Tesla Motors Inc. Case Study - 1235

    It achieved 245 miles (394 km) on a single charge, an unprecedented range for a production electric car, according to Encyclopedia Britannica. This success was followed by the production of an all-electric luxury sedan, the Model S, followed by the Model X, a crossover between the two. Since March 31, 2016, a new model, the Model 3, has been unveiled. The Model 3 is a more affordable, less luxurious prototype, aimed at average people looking to protect the environment. Tesla Motors Inc.'s mission statement, outlined by CEO Elon Musk himself, "accelerates the advent of sustainable transportation by bringing compelling mass-market electric cars to market as soon as possible." Said Musk. He later goes on to say that it is almost impossible to create a cheap and energy-efficient car on the first try, so they decided to go with a sports car for the first time, in order to target the upper class for be energy efficient. Tesla's plan for the future is to make more and more affordable and energy efficient