Porter's Six Forces Analysis and Fego Café suppliersThe power of buyersThe power of complementary products.IntroductionFor My main research assignment in business studies on fast food industries, I chose to do my research based on Fego coffee. This research will include historical context as well as Fego Caffés' mission statement, research methodology, data collection method of a PEESTLLE analysis identifying two ethical threats and two macro-environmental threats. Using Porter's six forces analysis, I will identify two market environment opportunities under each force that Fego Caffé can take advantage of. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay History of FEGO CaféFego Caffé, a European food outlet acquired by Famous Brand, is a casual family dining sector. They provide the opportunity to enter the family environment of catering. They offer breakfast and coffee, the most popular trend in South Africa. Fego Café gives the advantage of expanding its presence in a specific category. It was founded by George Halamanderes in the 1060s, he later moved to South Africa simply because he thought South Africa needed an American style. Their headquarters are in South Africa, the Middle East, the rest of Africa and the United Kingdom. Fego Café has found ways to keep the trend going by partnering with leaders in the South African retail environment, such as Exclusive Books and Incredible Connections. Mission Statement We intend to increase capability, capacity and scale in the manufacturing, branding, franchising and foodservice spaces. . We are obsessed with reaching our trend partners and consumers in both high-end and mainstream markets. We are passionate about delivering a unique consumer experience through innovation, flawless execution and continuous improvement. We are a team of results-oriented people characterized by a unique high-performance culture. We are focused on organic and acquisitive growth in South Africa and selected international markets. Research Methodology My information will be collected using ten question questionnaires which will be used to interview people, preferably customers. The questionnaires will help me give my opinion on the franchise I have chosen. I will also include some internet research to gather my information. In class, we will go to each of our franchises to do an analysis. I will analyze the common genders entering the restaurant's age and race for my qualitative information collection. Data Collection Target Market Fego Caffe's target market is customers of all ages as it is a family casual dining sector. They are aimed at customers willing to pay an affordable price for a unique, European-style product. It is suitable for all age groups as it is not only a cafeteria but also serves hearty meals. They mainly target middle-aged groups who need a place to relax, sit down and enjoy a well-prepared European-style meal. Analysis of Fego Caffe's trends so that they can follow thetrending and staying informed, they have chosen to partner with the leader in the South African retail environment such as Exclusive Books and Incredible Connection. At Midlands Liberty Mall, we see the connection between Fego Caffe' and Exclusive Books as they have brought these two stores together, to create this European style to South Africa.Pestle AnalysisEthicsReviewing and accepting management feedback regarding the Group's activities , taking into account current legislation and good practices, issues related to social and economic development, good corporate citizenship, the environment, public health and safety, consumer labor relations and employment . Reviewed and presented to the Board of Directors the detailed B-BBEE strategy of the Group and reviewed and recommended to the Board of Directors for approval the non-financial information contained in the integrated annual report. This includes information on sustainable development as well as information on governance and remuneration. The Committee is satisfied that Famous Brands is committed to ensuring the sustainability of the Group in the short, medium and long term, and assumes its responsibilities regarding the health and safety of its employees, the impact of the Group on the community and the environment. .Environmental, we focus on organic and acquisitive growth in selected African international markets. The Social and Ethics working group is responsible for monitoring the Group's environmental practices and reports to the Social and Ethics Committee on its activities. The Group has implemented an Environmental and Climate Change policy. The policy defines the Group's commitment to responsible environmental practices and identifies areas of intervention and key objectives in relation to climate change, air pollution reduction and eco-efficiency. These goals include: Pursuing alternative, cleaner fuel and energy options (with lower GHG emission factors) Maximizing opportunities to recycle our general waste as part of our waste management initiatives. Porters 6 Forces Analysis Level of Rivalry (Current Competitors) It is crucial for a company to be aware of what their competitors are doing. The business will need to identify an area in which it is not performing well and then find ways to use this opportunity to benefit its business. If the Fego café manages to retain its customers, because unlike other cafés, it also serves complete meals, it offers a wider range of products. There, this prevents current competitors from stealing their customers. Threats of New Entry Threats of new entry mean the entry of new competitors from an industry, channel or marketing activity. The opportunity that Fego can identify to try to prevent threats from new entry is for the company to spend large amounts of money on advertising and run promotions where products are sold at a lower price, which can make difficult for other companies to enter the market. of substitute productsAvailability is a substitute product that does not refer to a different brand. An example of substitute products could be sugar versus artificial sweeteners, it is the same product that meets the same need. The company will have to ensure that its prices could be more affordable and, more importantly, it will have to increase the availability of the substitute products generated. This will help to defeat their competitors. The power of suppliers The company should be aware of issues such as its supplier not supplying to other companies at a lower price because this.

Essay / Porter's Six Forces Analysis and Fego Café suppliersThe power of buyersThe power of complementary products.IntroductionFor My main research assignment in business studies on fast food industries, I chose to do my research based on Fego coffee. This research will include historical context as well as Fego Caffés' mission statement, research methodology, data collection method of a PEESTLLE analysis identifying two ethical threats and two macro-environmental threats. Using Porter's six forces analysis, I will identify two market environment opportunities under each force that Fego Caffé can take advantage of. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay History of FEGO CaféFego Caffé, a European food outlet acquired by Famous Brand, is a casual family dining sector. They provide the opportunity to enter the family environment of catering. They offer breakfast and coffee, the most popular trend in South Africa. Fego Café gives the advantage of expanding its presence in a specific category. It was founded by George Halamanderes in the 1060s, he later moved to South Africa simply because he thought South Africa needed an American style. Their headquarters are in South Africa, the Middle East, the rest of Africa and the United Kingdom. Fego Café has found ways to keep the trend going by partnering with leaders in the South African retail environment, such as Exclusive Books and Incredible Connections. Mission Statement We intend to increase capability, capacity and scale in the manufacturing, branding, franchising and foodservice spaces. . We are obsessed with reaching our trend partners and consumers in both high-end and mainstream markets. We are passionate about delivering a unique consumer experience through innovation, flawless execution and continuous improvement. We are a team of results-oriented people characterized by a unique high-performance culture. We are focused on organic and acquisitive growth in South Africa and selected international markets. Research Methodology My information will be collected using ten question questionnaires which will be used to interview people, preferably customers. The questionnaires will help me give my opinion on the franchise I have chosen. I will also include some internet research to gather my information. In class, we will go to each of our franchises to do an analysis. I will analyze the common genders entering the restaurant's age and race for my qualitative information collection. Data Collection Target Market Fego Caffe's target market is customers of all ages as it is a family casual dining sector. They are aimed at customers willing to pay an affordable price for a unique, European-style product. It is suitable for all age groups as it is not only a cafeteria but also serves hearty meals. They mainly target middle-aged groups who need a place to relax, sit down and enjoy a well-prepared European-style meal. Analysis of Fego Caffe's trends so that they can follow thetrending and staying informed, they have chosen to partner with the leader in the South African retail environment such as Exclusive Books and Incredible Connection. At Midlands Liberty Mall, we see the connection between Fego Caffe' and Exclusive Books as they have brought these two stores together, to create this European style to South Africa.Pestle AnalysisEthicsReviewing and accepting management feedback regarding the Group's activities , taking into account current legislation and good practices, issues related to social and economic development, good corporate citizenship, the environment, public health and safety, consumer labor relations and employment . Reviewed and presented to the Board of Directors the detailed B-BBEE strategy of the Group and reviewed and recommended to the Board of Directors for approval the non-financial information contained in the integrated annual report. This includes information on sustainable development as well as information on governance and remuneration. The Committee is satisfied that Famous Brands is committed to ensuring the sustainability of the Group in the short, medium and long term, and assumes its responsibilities regarding the health and safety of its employees, the impact of the Group on the community and the environment. .Environmental, we focus on organic and acquisitive growth in selected African international markets. The Social and Ethics working group is responsible for monitoring the Group's environmental practices and reports to the Social and Ethics Committee on its activities. The Group has implemented an Environmental and Climate Change policy. The policy defines the Group's commitment to responsible environmental practices and identifies areas of intervention and key objectives in relation to climate change, air pollution reduction and eco-efficiency. These goals include: Pursuing alternative, cleaner fuel and energy options (with lower GHG emission factors) Maximizing opportunities to recycle our general waste as part of our waste management initiatives. Porters 6 Forces Analysis Level of Rivalry (Current Competitors) It is crucial for a company to be aware of what their competitors are doing. The business will need to identify an area in which it is not performing well and then find ways to use this opportunity to benefit its business. If the Fego café manages to retain its customers, because unlike other cafés, it also serves complete meals, it offers a wider range of products. There, this prevents current competitors from stealing their customers. Threats of New Entry Threats of new entry mean the entry of new competitors from an industry, channel or marketing activity. The opportunity that Fego can identify to try to prevent threats from new entry is for the company to spend large amounts of money on advertising and run promotions where products are sold at a lower price, which can make difficult for other companies to enter the market. of substitute productsAvailability is a substitute product that does not refer to a different brand. An example of substitute products could be sugar versus artificial sweeteners, it is the same product that meets the same need. The company will have to ensure that its prices could be more affordable and, more importantly, it will have to increase the availability of the substitute products generated. This will help to defeat their competitors. The power of suppliers The company should be aware of issues such as its supplier not supplying to other companies at a lower price because this.

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