With success in mind, Nike has been changing the game in sportswear for years and will continue to do so for years with strong strengths and areas of opportunity. In any business, it has its weaknesses and threats. For example, Nike has manufacturers all over the world, which can cause many problems when it comes to labor and human rights. Nike is rumored to use low-paid labor and sweatshops to mass-produce its products more cost-effectively. This is not the only threat this company faces in the international side of its business. Say no to plagiarism. Get a Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get the original essay Currency exchange is a difficult game to play and, unfortunately for Nike, they play it by having it manufactured and the majority of their production abroad, which means they have to hope that exchange rates stay in their favor so they don't lose money. Despite being a massive business with huge overheads and costly threats, Nike is successful and has been very profitable in every year except one for the last thirteen years. This is achieved by a well-rehearsed marketing team that does an effective job of bringing products to a wide target customer base. That said, competition has never been higher, especially in Nike's largest department: footwear. Nike's Air Jordan shoe line has never done better, bringing in billions of dollars alone without help from all of the company's other shoe products. Competition for athletic footwear has never been higher, with style shifting towards footwear as has been the case over the past couple of years. Companies like Adidas and Puma are leading the race in giving Nike sneakers a better bang for their buck on sales. This competition that Nike faces is what can be considered its biggest threat for 2019, despite its strong diversification and brand loyalty. Strengths and weaknesses aside, a company as large as this still has room to grow and plenty of opportunities to move forward. For starters, their stock price was hit by the recent marketing campaign involving NFL quarterback Colin Kaepernick, so there's plenty of room for growth when it comes to the stock market. Second, the company has minimal leverage in terms of props and has plenty of capital to grow the business. The watch industry, lightly exploited, is a sector in which it is possible to develop. Apple now has a monopoly on the watch market, but with Nike's strengths, they could easily buy a company like Fitbit and take over the market within a year, specializing in sports watches for athletes around the world. world.Keep in mind: This is just a sample.Get a custom article from our expert writers now.Get a Custom EssayAnother place Nike could tap into is the international market mentioned earlier. This is a difficult task due to costs and cultural differences, Nike could make a huge dent in any market it infiltrates its products into, provided research is done and time is given. invested. Nike may have its drawbacks and threats, but it remains a monstrous success and will continue to be so for many years to come..