How Technology Has Expanded Tesco's Value ChainIntroThe idea of ​​value chain was first conceived by Michael Porter. The idea behind it is to have a value chain in a company if it wants to create a sustainable competitive advantage in the market in which it operates. All businesses involve different activities that unite them to create the value chain. The value chain of any organization will always start with the production of raw materials and end with the finished product in the possession of the customer. The principle of the value chain framework is to maximize value while reducing costs. Two parties are ultimately linked in value chain analysis. The first part of the value chain connects the value of the company's activities to its functional parts. The contribution of both parties to the total added value of the company is evaluated. To perform a value chain analysis, the company's activities are divided into core activities and supporting activities. Primary activities are related to production, while supporting activities such as human resource management provide the essential basis for business effectiveness and efficiency. The Supplier's Perspective Tesco's development of the value chain through the adaptation of readily available technologies has resulted in great success. , effectiveness and efficiency. From a supplier (upstream) perspective, Tesco's inbound logistics has evolved towards the use of EdI and barcodes. An EDI (electronic data interchange) contains business data that typically represents price, quality, dates, etc. By involving this technology in Tesco's inbound logistics, suppliers can effectively know what product, how much and where they need to be shipped, in real time. Time 'Tesco believes that an open middle of paper...... about the company must be transparent and consistent about its motivations and values. “If you do this, they will stay with you for life, and that's where you get your return on investment,” ConclusionReferencesWeSupply. (2013). Tesco EDI initiative. Available: http://www.wesupply.com/tesco-edi-initiative/. Last accessed March 31, 2014. Jon Sinigaglia. (2007). EDI (electronic data interchange). Available: http://searchdatacenter.techtarget.com/definition/EDI. Last accessed March 27, 2014. Anthony Reuben. (2012). New look Tesco stores to please gadget lovers. Available: http://www.bbc.com/news/business-19810924. Last accessed March 27, 2014. Ian Grant. (2011). Tesco uses customer data to get ahead of the competition. Available: http://www.computerweekly.com/news/1280095684/Tesco-uses-customer-data-to-stride-ahead-of-competition. Last seen on March 27 2014.