A topic that has received a lot of attention from researchers is the burden of women politicians. Women running for office face a multitude of issues that can affect their political campaign and their chances of being elected. There are several theories that address some of the obstacles faced by women politicians: gender stereotypes on the part of voters have harmful effects on female candidates (Kahn and Goldenberg, 1991), male candidates have access to political resources which are simply not as accessible to female politicians (Deber 1982), media portrayals of female candidates as inferior to male candidates harm their chances of victory (Cohen 1963), and these differences in turn shape public perceptions , which had the effect of ruining his political destiny (Heldman 2005). Part of the dialogue focuses on the role of the media in the image of female politicians and their ability to shape public perception. Consequently, “we have also not escaped the sexist prism through which women in politics are represented in the media and viewed by the public” (Potts 2012). I should clarify that the media does not control the outcome of elections, but directly influences public perceptions. Such a debate becomes important when the media perpetuates gender stereotypes that directly influence voters in a political context. Thus, the objective of this article is to examine to what extent the role of the media affects the image of women candidates for positions of power by reinforcing stereotypes in modern politics. The Origins of Gender Roles A good place to start is to investigate when and where or even how did our society, the United States, become socialized to the point where roles and expectations are defined by gender? How do theorists or researchers explain... middle of article ...... super delegates (Carlin & Windrey 2009). The analysis presented in this article proves that the sexist representations of the 2008 political campaign were far from subtle. Regardless of how the media portrayed either woman, it is evident that the 2008 campaign for both women was rife with gender stereotypes perpetrated in the mass media. “The two women came from completely different political viewpoints. The two women presented themselves in completely opposite ways on the national political stage. But both women suffered the wrath of a society that seemed afraid of seeing a woman in power…. While there has been no shortage of criticism, analysis, and discussion about the role of sexism in the campaigns of Senator Clinton and Governor Palin, one thing that has not been well identified is how society will proceed and elect one day a candidate. female commander in chief” (Nedeu 2008).