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Essay / Case Analysis: Predicting Diffusion - 563
Four Products: Predicting Diffusion Case AnalysisSituationThere are 4 innovative products that need to be introduced into the market by budding entrepreneurs and small businesses.ProblemsThe success of these products relative to each other should be predicted using the journal articles provided. Estimates of demand and sales for these products as well as customer perception of the product must be projected and categorized between each product. Analysis Packaged peanut butter slices offer a unique product that would have a very large market. The product mainly targets the breakfast segment. It provides flexibility to the customer, as they can simply put a slice between the bread and eat, like slices of cheese. The product is an effective solution to the problem of bread breaking when regular peanut butter is applied to it. Stewart Kennedy protected the intellectual property of the product well, hiding the ingredients by keeping three different steps and using patents. Stewart drove product growth and ensured the go-to-market process ran smoothly....