The Net Promoter Score has become an increasingly popular tool used by many businesses attempting to gauge customer loyalty. The Net Promoter Score is based on a model developed by Frederick Reichheld in the book “The Ultimate Question” (Beyond 2). The system helps measure customer loyalty between an organization and a consumer. The Net Promoter Score was designed on an 11-point scale from (0 to 10) and separates customers into promoters, passives and detractors (above 2). Promoters are people who score 9 and 10 on the Net Promoter Score scale. Passives are people who score 7 and 8 on the Net Promoter Score scale. Detractors are people who fall between 0 and 6 on the promoter score scale. One of the main goals of the Net Promoter Score scale is to recognize the definition of each of the company's customers and try to convert detractors and passives into promoters. Promoters are people who feel their lives are enriched by their relationship with the company. They are very loyal to the company and make several purchases with the company. They tell many different people about the company to try to influence others to buy or use the company. They offer good feedback on how to be successful or even more successful in the future. Passive customers are people who make few recommendations to others about the business. Bring little energy to the business and are likely to switch to a competitor if they offer a significant discount on a product. Detractors are customers who feel that their lives are not enriched by shopping or affiliation with a particular company (Freimark 21). Detractors become dissatisfied with the company or the experiences they have had with the company. They take... middle of paper ......o when I enter the business field, I could possibly implement the idea in any company I work for if they haven't already adopted the idea in their business before me. be hired. I was personally intrigued by this process due to the fact that I have recently personally experienced occasions where companies were asking me for my personal experience in everything from retail stores to grocery stores and even restaurants asking me to take surveys to try to win something just by completing their survey. Another aspect of the topic that attracted me to Net Promoter Score was the idea that companies can falsely report their overall Net Promoter Score. This aspect attracted me to the topic because I found it interesting that some companies think it is acceptable to say that customers are happy with the company even if they are not happy with their company at all..