The following section of this document will discuss the internal environment of Nika Corporate Housing. Internal analysis is important because it identifies the organizational strengths and weaknesses of the company, it evaluates to what extent the company uses its resources and capabilities and how they can be used to gain competitive advantage. We will describe Nika's business operations, identify their customers, state where they operate, define the size of the company, identify when the company was founded, and discuss Nika's growth model. The paper will then continue by explaining and evaluating the effectiveness of Nika's mission statement. Next, we will describe Nika's performance evaluation using a three-step process that includes: describing the company's generic strategy, how well the company meets the Key Success Factors (KSF), and then the process will end with a financial analysis. After discussing Nika's evaluation performance, the paper will then examine the company's resources and capabilities and evaluate them using the Value, Imitability, Rare, Organization (VIRO) technique. We will then conclude the section with a summary of the strengths and weaknesses faced by Nika Corporation. About Nika Corporate HousingThis section will introduce Nika Corporate Housing by briefly describing its history, services, operations, key customers, location, size and annual sales figures. . Information was obtained from the company's owners, financial statements, employee handbook, and website. Nika Corporate Housing is a Tampa-based corporate housing company that places clients in a furnished apartment or condominium for a temporary period. Its offices are located at 6102 South Mac Dill Ave Suite B Tampa, Florida 336...... middle of paper ...... market share is growing. Financial Analysis In this section, we will conduct a financial analysis for Nika. Financial analysis represents the viability, stability and profitability of the business. To prepare a financial analysis, we used the balance sheet and income statements of Nika Corporate Housing for the years 2008, 2009 and 2010. The financial analysis is prepared using ratios that assess profitability, liquidity, solvency and the stability of the company. Profitability represents a company's ability to earn income and maintain growth, while liquidity ratios are used to measure cash flow and the solvency ratio is used to show that the company has the ability to pay his debts. Stability represents the company's ability to remain in business over the long term. The balance sheets and income statements used were obtained from the owners of Nika Corporate Housing..