Steven Levitt and Stephen Dubner's book, Freakonomics: A Rogue Economist Explores the Hidden Side of Everything, has attracted much attention for its ability to merge the economics with pop culture. The book focuses primarily on what primarily involves the study of incentives. Levitt is professionally qualified to apply economics to different aspects of life, which are described in the articles found in the book. The discussion below is a detailed review of this book. It would be hard to believe that a book containing information on the doctrines involved in economics would be an instant hit, especially among the general public. Levitt's book has been exemplary since its release, earning the second position on the New York Times bestseller list. By the end of 2009, the book had already sold more than 4 million copies. These authors note that although cars are deadlier than planes, accidents involving planes receive a lot of attention (Levitt and Stephen, p220). How is the reader supposed to “retrain” their brain when confronted with general knowledge questions? Why not subscribe to a periodical of general interest? It is expected that since authors are excellent at their craft and have more visibility, they will be able to give readers concrete information that is not general knowledge. To conclude, Freakonomics can be considered both a brilliant and infuriating book. It evokes opposing emotions. It can be both entertaining and boring, or brilliant and too obvious. Although the book has received a high rating since its release, it is wise to consider other motivating factors before choosing to read the book. Maybe what Levitt says is true: “the numbers don’t lie,” but don’t be fooled. They don't always say everything