Among the three business strategies of growth, stability and fallback, I chose stability for this assignment. As mentioned in the course material, “Growth is not necessarily the best strategic alternative for any healthy organization. » Say no to plagiarism. Get Custom Essay on “Why Violent Video Games Should Not Be Banned”?Get Original EssayStarbucks aims to maintain stability in the company. Starbucks is one of the leading companies in the coffee industry. It continues to introduce innovative products and keeps their products easily accessible to the public. The company continues to maintain the quality of its products at a high level while maintaining its position in the market. According to InvestorPlace “Two years ago, SBUX stock was trading around $60 per share. Today, it trades around $54 per share. To put this lack of movement in context, the S&P 500 was trading around 2,050 two years ago. Today, the S&P 500 is at 2,570." According to them, the company is not experiencing strong growth and its inventory is almost at the same level for the last two years. Starbucks has two strong competitors within the coffee industry, Dunkin Donuts and McDonalds. According to Forbes, “many companies have attempted to copy and replicate the Starbucks business model. Some have tried to replicate the company's espresso drink menu, such as McDonald's with its McCafe line of products. Others have tried to copy its “third place” concept, such as Costa Café in London and Caffe Bene in New York. Even with increasing competition, Starbucks maintains its consistent quality, which helps it build customer loyalty. According to TheStreet “Over the past decade, we have seen a number of companies across various industries increasingly place an emphasis on customer loyalty in more creative ways. For several years, I have closely followed one of my favorite companies, Starbucks ( SBUX - Get Report ). They have membership rewards. These loyalty rewards help customers earn rewards on each of their purchases at any of their Starbucks franchises. They offer free drinks to member customers. After a certain time, when certain conditions are met, loyal customers get a green subscription with which they can get free recharges. They offer the Frappuccino Happy Hour which offers certain drinks at low prices to attract more customers. The company is seeing positive results when it comes to happy hours. They aim to maintain these results and will eventually strategize to increase their sales using happy hours. The company attempts and strategizes to maintain the current size and scope rather than planning for business growth. Since "growth can deteriorate product quality and customer service" as mentioned in the course material. The company develops growth strategies, but by increasing its sales and gaining loyal customers rather than expanding. Keep in mind mind: This is just a sample. Get a customized document from our expert now Corporate level strategy is a strategy formulated at the highest level for the entire Starbucks organization. creates a milestone in the industry by providing the best single service, not in terms of activity, but also in terms of issues that define the well-being of the community or society as a whole. of the company are its unique product and its positive brand image which contributes to customer loyalty..