Elliott (2014) discusses the changes in business, from a production orientation in the early 1900s to a more modern societal orientation toward the market in the 2000. This has led to changes in the way organizations manage, as they have had to respond more and more to the needs of society, and although these views change, their view of what determines the success of the organization is also evolving. (Simon et al. 2011) a report on five surveys in advertising, IT consultancy, law firms, management consultancy and the ASX top 500 shows what managers now see as the success of a business. Car manufacturers, Mercedes Benz and Haines' iconic boats had to move towards the report's findings, improving customer and stakeholder satisfaction to ultimately grow their business. It could be argued that the trend towards a more societal market orientation could be due to major technological advances, most notably the widespread use of the internet via wifi, lessons learned from the GFC and the subsequent effects of trade major international boat destination. and the automobile industry. These general environmental elements have changed the way the iconic Mercedes Benz and Haines boats operate since their initial opening in 1926 and the 1960s respectively. This essay will explain how the iconic Mercedes Benz and Haines boats have adapted marketing practices due to the general environmental effect in the specific context of Australia. Widespread public use of the Internet through the invention of wifi exposed companies such as Mercedes Benz and Haines. emblematic boats to the media. Programs like Facebook make word of mouth either a problem or a way to attract new customers. Before programs like Facebook, "word of mouth" could only have a limited effect on a middle of paper...... improving the technology used in their cars and boats respectively. (Simon et al. 2011 p3) “Mercedes Benz is considered the safest, most comfortable and most technologically advanced car on the road. The car's proprietary emergency braking system and electronic stability program made it a luxury car. Haines' signature boats are known as (Scherman et al., 2014) "Mercedes Benz of boats", compared to its competitors in Australia, the Signature boats are much more aesthetically pleasing, and have better instrumentation and hutches. , more comfortable and superior finishes. » The most significant feature of the Signature range is its deadrise hull. Such characteristics require highly trained and screened staff, as organizational staff like this can be difficult to maintain if they do not meet Maslow's hierarchy of human needs..