Section 3: Business Analysis of SearsSears, which later changed its name to Sears Holding after a merger with Kmart, is a department store. A department store is a retailer that offers a complex and wide range of products that may appear in small specialty stores, managed and organized by a single company. Sears products range from tools and appliances to clothing and jewelry, among other products and services. The convenience of being able to purchase such an assortment of merchandise coupled with varied price ranges adds to the high levels of customer service incorporated into Sears Holdings. Section 3: Sears Holding and Its Other Brands Sears is just one part of a much larger company. , which is Sears Holding, a partnership between Sears and Kmart. Sears Holding Corporation is the leading retailer of home appliances as well as other merchandise such as lawn and garden, fitness equipment, tools, and automotive repair and maintenance. Some of the major proprietary brands include Craftsman, Kenmore, and DieHard. Affected clothing brands include well-known brands such as Joe Boxer, Land's End, Kardashian Kollection, Jaclyn Smith and Sofia by Sofia Vergara. Country Living Home Collection is also a brand included in Sears Holding. This company is the nation's largest provider of home appliances and services, with more than 14 million service and installation calls annually. This service is the largest and most substantial part of the business that generates most of its revenue. Section 3: Sears' Most Profitable Brands Sears Holdings is a struggling discount retailer and is breaking away from other stores in order to improve its financial position. Nearly a dozen Sears and Kmart stores have been sold over the past year and...... middle of paper ......quality and was published by the Human Rights Campaign. Revenues increased and the company also showed stronger financial performance. More than 280,000 employees. Subsidiaries include Sears, Roebuck and Co., Kmart, KCD IP, Shop Your Way and MetaScale, among others. SHLD has its own range of flagship brands. Multiple store closures due to lower performance are a major concern. Sears Holdings is the target of a campaign called Industrial Workers of the World aimed at getting the company to stop advertising through Havas' MPG. Disposable income increases the number of customers. Exploit the international market, especially in emerging economies. Acquiring small retail chains. Customer-focused services and advertising increase visibility. Financial problems are important. Operational control becomes more difficult. Competition is intensifying and so are economic changes..