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  • Essay / Comparative Analysis of One Direction and Bts

    Boys around the world are successful in their own country, but very few of them are successful worldwide. BTS and One Direction are great examples of successful boy groups. Neither are from the United States, but they have managed to make a name for themselves in the music industry. With the YouTube platform on their side, they can upload their music videos to go viral and gain more international fans. BTS “Idol” and One Direction “Drag Me Down” are one of their most viewed music videos. Both have a similar beat and motivational song, but the way they present their music videos is completely different. BTS and One Direction are both successful boy groups with millions of views on their music videos. BTS “Idol” is the top music video. It offers more symbolic content, genre characteristics and delivers the message of the song which correlates with the video. On the other hand, One Direction's "Drag me down" has almost no symbolic content and the music video has nothing to do with the song. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Music is art and video should help show that. Most music videos have symbolic content that correlates with the message of the song. Without the symbolic content, it is difficult for the audience to identify the emotions and issues the artist is trying to convey. BTS' "Idol" music video shows a variety of symbolism that shows the meaning and problem they are facing. For example, when there was a picture of a rabbit on the moon. It is a reference to a famous Korean folk tale, it symbolizes immortality. There is a saying that translates to “the more cursed you are, the longer you will live” (Morin). BTS consider themselves rabbits and refer to the criticism they have faced since their debut. In the clip, a shark appears and aggressively attempts to attack the members as they dance in a glass box. But they are unaffected and continue to sing “you can't stop loving me”. The shark is the hater and BTS is excited about them and what they have to say. As they sing “ursoo, it’s awesome”. Also, when one of the BTS members, Jimin, was in a whirlwind of BTS members, it symbolizes this, even though mainstream media only talks about BTS as an ensemble. He recognizes his existence and that he is his unique being, which is why he loves himself. There is so much more symbolism in their music video. On the other hand, One Direction's "Drag Me Down" music video presents at least symbolic content. When Harry was with a thinner version of Baymax, he was teaching the robot how to move its fingers. This could symbolize that Harry was the one who stood next to the robot and helped it, when no one else did. Throughout the music video, there is no symbolic content showing their audience how they overcame negativity. It just shows off cool NASA gadgets, but without any relevant meaning correlating to the message. Their focus should have been art that fits the message, rather than being in the top 20 video countdowns. Whenever we think about the genre characteristics of pop when it comes to boy bands; we think about style, dynamics, performance and choreography. This sets the mood for the song and music video. BTS “Idol” and One Direction’s “Drag Me Down” both have similar genre characteristics. Both are upbeat and catchy; It makes you want to sing. In contrast, BTS is a Pop/R&B style and follows these characteristics. As.